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  • Hired Fans

    As it prepared to debut its new video service last winter, Cingular Wireless had a challenge: explaining and demonstrating the everyday relevance of Cingular

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  • Auto Sites Feed Some Gas to Online Marketing

    The accepted wisdom in selling cars is that customers start looking for their next ride the moment they drive their current purchase off the lot. But the Internet and its research possibilities have added focus to the last eight to 12 weeks of that decision process, making that the most crucial time in which to reach the prospect and convert him or her from a digital tire-kicker to a showroom visitor. A couple of leading automotive Web retailer networks have taken this time crunch to heart and added recent features to their marketing and promotional programs that should help pull customers off their desktops and onto the lots of their dealer-members.

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  • Is Gmail Feeding Your Customers to the Competition?

    An as-yet little-noticed aspect of Google

  • Is Gmail Feeding Your Customers to the Competition?

    An as-yet little-noticed aspect of Google

  • Live from the Licensing Show: Playskool Teams with CVS For Baby Care Line

    Best known for its Mr. Potato Head property, Hasbro’s Playskool brand is trying its hand at something new for its young audience—bottles and diapers to be exact.

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  • Sony BMG Strengthens Online Video Offerings

    On Monday, Brightcove announced that Sony BMG Music Entertainment will be utilizing its broadband technology to further its Web music video arm.Sony BMG has already launched an ad-supported music video site called…

  • Crispin Porter takes Cannes’ Promotions Grand Prix

    The first-ever Grand Prix for promotions was presented at the Cannes International Advertising Festival today to Crispin, Porter + Bogusky for a viral-marketing campaign for Volkswagen of America.

  • Ask Unveils Blog Search Feature

    Ask acquired Bloglines in February of 2005, but has so far kept both sites separate. However, with the release of a new blog and feed search function Ask has combined some of the technologies of both sites and is offering the…

  • Allegis Trumps Rivals with All-Search Marketing

    These days, big brands are turning their attention—and their ad budgets, in growing numbers– to the power of search marketing, until now a traditional direct-response marketing tool. But staffing-services provider Allegis Group is reversing that trend. In a business category where its prime competitors rely heavily on branding advertising, Allegis is not only marketing exclusively on the Web but is using search marketing to build its own brand awareness among customers while blowing the dors off the competition.

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