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Building a personal or corporate brand requires an ongoing communications campaign that consistently produces Googled media coverage that results in a growing collection of quotations, bylined columns, blog entries and comments, podcasts, websites, etc. In the aggregate this list of online citations is the new 21st century resume.

Every creature has its phobias. To many cats, water is anathema. Some dogs abhor the sound of the vacuum cleaner. And then there are consumers who fear using a credit card to shop online.

ECKRICH: is using its sponsorship of NASCAR’s Team Rensi Motorsports to give key grocers some visibility at a handful of races.

Google announced Friday that it will acquire FeedBurner, a company that distributes both content and advertising to blogs and other media Web sites.

Grocery Giant Supervalu is firing up the summer grilling season with an online sweepstakes and advergame for its four regional supermarket chains: Albertsons,

Monitoring a Web site used to be a fairly straightforward proposition. Leading indicators like traffic, page views and sales gave a pretty good idea of how things were going. A more sophisticated check might involve observing how many visitors came through search results or affiliates rather than navigating directly to your page.

E-mail service provider Blue Sky Factory announced it has acquired RSSFWD, a company that forwards RSS content feeds via e-mail technology.

MSNBC.com is out with a new spin on video games that lets movie theatergoers play without leaving their seats.

Pharmaceutical marketers may see the Web as part of their marketing health, but many are cautious about integrating newer online tools, according to a recent survey by Medical Broadcasting Co. and CBI Research.

Nationwide has drafted a team of golf rookies to extend its title sponsorship of the PGA’s 2006 Nationwide Tour.