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A new survey by Web optimization firm Coremetrics finds that growing numbers of marketing professionals are looking favorably on social media marketing as a way to give their brands a competitive edge.

RMI Direct Marketing Inc. has been appointed list manager for Veterans
of Vietnam War Inc. More than 42,000 donors from the last 12 months are
on file. Direct mail is the source. List Services Corp. was the prior
list manager.

(Chief Marketer) Four questions regularly arise when marketers try to understand their search potential. All can be answered with good competitive benchmarking analysis.

Direct spoke with Leo Kivijarv, PQ Media’s vice president of research, about the challenges of committing predictions to print in a fluid economic market.

Nonprofits that want to mark their territory online next year need to learn to let go of the leash, says Jo Sullivan, senior vice president for development

In nature, ecosystems are dynamic. The denizens of an ecosystem don’t simply live peaceably side by side; they exist in symbiotic harmony. They benefit, interact with and feed each other. And to survive, ecosystems adapt to change. Because of these characteristics, an ecosystem is the perfect metaphor for a customer loyalty strategy.

Google Inc. said Wednesday it is testing Google Gadget Ads, a new rich media format that allow users to engage with ad content.

Yahoo Inc. will sell most of the display advertising for Bebo, a British online social network, according to wire service reports.

HispanicSMB.com will join Admixture’s multicultural online ad network.

In a surprise move, e360 Insight CEO Dave Linhardt has dropped his lawsuit against a group of anti-spammers he filed earlier this year.