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Email
Linhardt Drops Suit Against Anti-Spammers
In a surprise move, e360 Insight CEO Dave Linhardt has dropped his lawsuit against a group of anti-spammers he filed earlier this year.
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Digital
B-to-B Seller Opens Up to Customers
How does a business-to-business enterprise retool to increase its appeal to consumers? When Brandon Whildin joined Dekalb, Ill.-based Diamond Tour Golf as director of marketing about three years ago, the company had almost no Web presence.
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Digital
With Sales at Stake, Steak Seller Opts for Search
You might not think of a beef retailer as a hotbed of advanced technological thought. But Nebraska-based Omaha Steaks can lay claim to being at the forefront of a number of trends in both marketing and technology.
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Look Before You Blog: The Importance of Developing a Social Media Strategy
Few are immune to the buzz factor surrounding technology trends. But those looking to hop on the social media bandwagon might want to strategize before they leap. For the scoop on why you need to see where social media tools fit with your objectives and audiences, click here.
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Agencies
Octagon Orchestrates NBA Star Chris Paul Event
New Orleans Charlotte guard Chris Paul is giving back to his hometown of Winston-Salem, N.C. and Octagon is organizing sponsors to support the effort.
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Agencies
Shopping List
When it comes to choosing business-to-business media, it’s useful to separate acquisition and retention expenses. Defining acquisition is fairly straightforward.
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Agencies
Grindhouse rules
It’s impossible not to watch. A man in a white lab coat, safety glasses and a blissed-out grin stares straight into the camera holding a wooden garden
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Branding Faces Social Challenge: Report
The growing popularity of social networks such as Facebook and MySpace makes the sites attractive targets for online ad spending, but a new report from research firm IDC finds that the networks face some serious hurdles in monetizing their success with ads
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Agencies
Making the Mobile Optimization Call
Apple is projecting that it can sell 10 million iPhones by the end of 2008. And if the company can do for smart phones what it did for MP3 players, this may turn out to be the year Web operators get really interested in optimizing their sites for discovery and display by mobile devices. According to Cindy Krum, senior search optimization analyst for Denver-based Blue Moon Works, the time is now to start thinking about how your site shows up in mobile.
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