KFC is prodding some big-time footballers to flap their arms like chickens in a Super Bowl end zone celebration for charity.
KFC promises more than chicken feed for a nationally televised touchdown chicken dance. The fast food chain is pledging to donate $260,000 to Colonel’s Scholars, its own college scholarship fund, in the name of the player who struts like a barnyard bird after scoring in the Big Game.
“We would love it,” said KFC spokesman Rick Maynard. “We really are pulling for somebody to do it because it would be the first time a brand has integrated itself in-game.”
KFC is contacting the agents of offensive stars most likely to score in the big game for the New York Giants and New England Patriots to encourage them to step up and dance like a chicken, Maynard said.
There could be some reluctance from players to celebrate too flamboyantly and risk drawing a foul for unsportsmanlike conduct.
If the players won’t flap, KFC will flip the money over for any performer who does the chicken thing during the halftime show. So, one way or the other, the chicken dance is a virtual lock during some portion of the Super Bowl festivities.
In the run-up to the game, KFC is running a sweepstakes to prompt fans to do their own version of the chicken dance. Football fans can upload their personal chicken dance steps online at www.showusyourhotwings.com.
The winning dancer gets all the trimmings for a Super Bowl blowout, including new KFC hot wings along with a flat panel TV, a limo to bring guests to the party, cheerleaders to spice up the party and a cleaning service to pick up the bones afterwards.
It’s a safe bet that KFC will get a few takers for the offer: Americans ate more than 90 million pounds of chicken wings during Super Bowl weekend last year.
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