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Canon has signed a deal to sponsor the Pacific Life Open tennis tournament in March.

Podtrac has debuted the Podtrac Media Planner, which allows users to cross reference podcasts with a database of podcast listeners developed by Podtrac and indexed to Mediamark’s Survey of the American Consumer (MRI).

If you missed some stunt that a marketer pulled on the street today, don’t worry. Chances are it’ll end up on TV-and not necessarily on the evening news.

For dog lovers, the Westminster Kennel Club Dog Show is their Super Bowl. Like discerning football fans, devotees of man’s best friend appreciate it when

Direct Media Inc. has been appointed list manager for DharmaCrafts Inc.
A total of 72,885 buyers are available, including 18,861 from the last
12 months.

Sprint Nextel is gunning its event-marketing engines for the Daytona 500 this weekend.

If Apple’s iPhone can do for smart phones what its iPod did for MP3 players, this may turn out to be the year Web operators get really interested in optimizing their sites for discovery and display by mobile devices. And according to Cindy Krum, senior search optimization analyst for Denver-based Blue Moon Works, the time is now to start thinking about how your site shows up in mobile.

As direct marketers vie for a more strategic position at the executive table, they have a mighty weapon: numbers. Deep inside marketing databases lie

When unlicensed videos appear on a big online video site, the word “lawsuit” usually comes to mind. But in the case of the BBC and Google Video, the ending looks to be a lot happier, and a lot less legally sticky.

Marketing must become an investment advisor to the business. As that investment advisor, marketing must define the overall investment strategy—what is sold, where, and to whom