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  • The Performance Marketing Divide

    Last night, we came across a blog that, for lack of a better description, could be the exact opposite of our own publication. We’ve been called many things, but motivating has yet to make that list. People are curious…

  • RSS: Are marketers missing a trick?

    Ever since Alexander Graham Bell invented the telephone, marketers typically haven’t been slow in using new technologies to keep customers informed. So it’s a bit surprising that RSS remains a niche tool.

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  • McDonald’s Under Fire for Report Card Ad

    McDonald’s is causing a stir in Florida for advertising on envelopes that contain elementary school report cards.

  • Zustek Corporation Acquires Adverb Media

    Zustek Corporation Acquires Adverb Media;
    Launches Full-Service Digital Marketing Agency – Zeta Interactive New company combines talents and technologies of five digital marketing leaders to provide customers with complete marketing solutions

  • Facebook: Another Privacy Issue

    It was a little over a year ago when Facebook faced loud criticism for the unveiling of its News Feed feature. After a public apology and a few tweaks, the News Feed remains and is a convenient feature for many users.

  • Dealoco.com Builds Through Affiliates

    About a year ago, five information technology professionals in Dallas thought they could do a better job than a lot of the online shopping sites.

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  • Russian News Channel Goes Guerrilla in New York

    A new international news broadcast channel is introducing its service to New York area residents with Russian culture.

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  • Widgets? They’re Easy

    Staples has an button for you. In fact, it has several. There’s the one that’s been featured in its print and television ads since 2005. There’s also

  • SellingSource announces the launch of its Lead Enhancement Service

    AbsoluteROI’s New Lead Enhancement Service Automatically Updates Consumer Information to Improve Effectiveness of Multi-Channel Marketing Campaigns

  • Amway enters Affiliate Space

    Two weeks ago we shared our interest and enthusiasm for Facebook’s new ad platforms, not so much because of the targeting capabilities but because it had the chance to usher in a new era of performance…