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Over the years, Google’s mantra of “Do no evil” went from an unorthodox, out of the box approach to capitalism to the butt of many jokes dealing with their lack of transparency. They have even been accused of having an unpredictable, unexplainable, almost dictatorial behavior.

VW is trying to bring new meaning to “auto after-market” with an online auction of two items it produced as part of its NBA All-Star Weekend promotion.

Online news Web site MSNBC.com is out with a new branding campaign that highlights the company’s shift to more general news and entertainment.

Marketing solutions provider Coremetrics today announced the release of Coremetrics 2007, an online analytics and marketing suite of tools that will let marketers value the relative influence of multiple touchpoints.

PROMO Magazine has launched its first trivia-based advergame that tests marketing executives’ knowledge about recent campaigns, marketing terms and tactics for a chance to win prizes.

The question is one of the oldest in marketing: What do you do with the names and addresses you capture during a promotion? Many companies store them

It’s impossible not to watch. A man in a white lab coat, safety glasses and a blissed-out grin stares straight into the camera holding a wooden garden

Finjan, an online security firm based in San Jose, California, released findings from a study of live Internet traffic in the U.K. earlier this week. The analysis, which included over 10 million unique URLs, found that about 80% of all malicious code is hosted on online advertising.

PopularMedia Launches with More than 60 Viral Marketing Customers and Introduces Pop Commerce 2.0 Platform

(Promo)If you missed some stunt that a marketer pulled on the street today, don’t worry. Chances are it’ll end up on TV-and not necessarily on the evening news.