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In addition to the writers strike ending, the flurry of activity surrounding the potential acquisition of Yahoo also pushed another, and in this case much more relevant to our industry than the writers strike, piece of news to the…

The Cabbage Patch Kids brand is toasting its silver anniversary with a host of promotions being led by partners Burger King and Carvel.

Social networks are not going away not if usage and membership stats are any indication. It’s estimated that 37% of online U.S. adults and 70% of U.S.

Recent legal community buzz involves talk of a new direction for FTC prosecutions of online marketers. Apparently, the FTC has decided that it’s time to get seriously involved in the protection of consumers responding to ads…

KFC is prodding some big-time footballers to flap their arms like chickens in a Super Bowl end zone celebration for charity.

The Internet turned 25 over the weekend. Twenty five years ago last week, Vint Cerf and Robert Kahn got a few computers in their Defense Department research agency to start talking to each other using the TCP/IP protocol. That platform, which had been in development for more than a decade, let small computer networks start talking to each other.

As we wrote out our predictions for the upcoming year, one question kept creeping into our mind – “Will this year be a good one?” Saying this company might go public or this vertical might not tells the affect but not…

Just when you thought the privacy crackpots couldn’t get any wackier, they call for a contraption that would kill the Internet economy as we know it: a national do-not-track list.

In this week’s Trends report, we introduce the notion of affiliate accountability, not that affiliates have thus far in their existence acted without accountability, but for reasons both valid and not…

HILL’S PET NUTRITION: is out with a cause marketing campaign designed to help homeless cats and dogs for the holiday season.