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Back on Sept. 10, Facebook quietly introduced larger images on link shares. The reveal, made on the company’s Facebook + Journalists page, said the goal was to “increase click-through rates on links as larger images are more engaging.” So was the goal accomplished? A study from EdgeRank Checker has the answer, and it’s a resounding […]

Facebook is turning its ear to its users in order to show them more relevant ads. According to a post from Hong Ge, the social network’s engineering manager of News Feed Ads, the company is “working on some updates to the ads algorithm to improve the relevance and quality of the ads people see.” Ge […]

Back in June, Facebook rolled out functional hashtags on its social network and touted the potential benefits for marketers. However, the company noted that hashtags “do not impact your distribution or engagement in News Feed on either desktop or mobile.” A study from EdgeRank Checker finds not only that Facebook posts with hashtags don’t see […]

B2B marketing is kind of like dating: “Love at first sight” almost never happens, and you need to figure out how to get someone from an initial interest level to the point where they’re comfortable having a relationship with you. This is where content marketing comes into the picture. “Marketers are the nurturers,” said Cyndi […]

Entrepreneur profiles comedian Chris Hardwick and entertainment executive Peter Levin and looks at how they’re leveling Nerdist content across multiplatforms.

Facebook’s News Feed algorithm, EdgeRank, used to be about three factors: affinity, weight and decay.

Digital influencers are your content marketing distribution army. Here’s why you need them working for you!

Facebook recently updated its News Feed algorithm to give older, unseen stories that get enough engagement a second shot at visibility

Yesterday on its new Facebook for Business site, the social network announced an update to its News Feed, giving older organic stories that a user doesn’t scroll down far enough to see new life. In its post, Facebook explains the update to its News Feed ranking algorithm: “Now organic stories that people did not scroll […]

Instagram set off a social-video cage match when it launched Instagram Video, planting it squarely up against Vine. Here’s five questions for brands to ask to help choose between Vine or Instagram.