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B-to-C Events
The Brief: Tanq Holidays and the Wienie 500
This week’s hot takes on hot topics in experiential marketing cover Tanq Holidays, stroller valets and the Wienie 500.
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AI
What Google’s AI Mode Means for Search Traffic and Brands
Google launched “AI Mode,” a chatbot-style interface embedded into its apps, at its annual developers conference this week. The new feature stands to alter the search landscape even further, requiring brands to shift from optimizing for search to optimizing for audiences.
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Digital & Technology
How Amtrak Found Its Voice on Threads: Strategic Social Platform Adoption
Nareem Camara, Senior Social Media Specialist at Amtrak, explained why and how Amtrak decided to join Threads during the PRNEWS Pro workshop “Social Media and Influencer Marketing for PR.”
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Inside the Buy Side
What VaynerMedia’s John Terrana Wants You to Understand About Attention
At POSSIBLE 2025, VaynerMedia’s John Terrana talked to AdMonsters about what most media teams get wrong about attention—and what it really takes to build performance-driven plans that keep up with culture.
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Digital & Technology
Google I/O Spells Uh-Oh for Search
This week at Google I/O, the annual Google developers’ conference, the tech giant made a bold statement: AI is no longer an experiment in search—it IS search.
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Marketers
Google’s Move Toward Attention Metrics Could Be A Viewability Killer, Says Jaguar Land Rover
Could Google’s embrace of attention metrics help the industry evolve past easily manipulated viewability measurement? Danny Zhu, director of digital and performance marketing at Jaguar Land Rover (JLR) North America, thinks so. Google DV360 adding Adelaide’s Attention Unit (AU) metric as an optimization signal is “going to be a game changer for us,” Zhu told […]
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B-to-C Events
The Brief: Nostalgia Malls and Fizz Mobs
This week’s hot takes on hot topics in experiential marketing cover Nostalgia Malls, Hound Lounges and Fizz Mobs.
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Campaigns
The Honest Kitchen CMO on the First Full-Funnel Marketing Campaign for the Pet Food Brand
The Honest Kitchen, a 23-year-old pet food brand, has launched its first-ever full-funnel marketing campaign following a sizeable retail distribution increase.
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AI
Everything Is Everything. Change Comes Eventually. Will Media Owners Lead It?
Discovery is shifting. Attention is scattered. And the sell side isn’t just supporting strategy—it is the strategy. Here’s what media owners need to know now, and the real moves to make next.
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Online Advertising
Sincera Offers A Free API For Some Of Its Prized Metrics
The ad industry speculated a great deal about how The Trade Desk might put Sincera to use after its acquisition of the ad metadata and analytics startup in January. We now have one indication of how Sincera will be put to use. TTD publicly announced OpenSincera on Tuesday. The free API integration posts ad impression […]