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At POSSIBLE 2025, VaynerMedia’s John Terrana talked to AdMonsters about what most media teams get wrong about attention—and what it really takes to build performance-driven plans that keep up with culture.

This week at Google I/O, the annual Google developers’ conference, the tech giant made a bold statement: AI is no longer an experiment in search—it IS search. 

Could Google’s embrace of attention metrics help the industry evolve past easily manipulated viewability measurement? Danny Zhu, director of digital and performance marketing at Jaguar Land Rover (JLR) North America, thinks so. Google DV360 adding Adelaide’s Attention Unit (AU) metric as an optimization signal is “going to be a game changer for us,” Zhu told […]

This week’s hot takes on hot topics in experiential marketing cover Nostalgia Malls, Hound Lounges and Fizz Mobs.

The Honest Kitchen, a 23-year-old pet food brand, has launched its first-ever full-funnel marketing campaign following a sizeable retail distribution increase.

Discovery is shifting. Attention is scattered. And the sell side isn’t just supporting strategy—it is the strategy. Here’s what media owners need to know now, and the real moves to make next.

The ad industry speculated a great deal about how The Trade Desk might put Sincera to use after its acquisition of the ad metadata and  analytics startup in January. We now have one indication of how Sincera will be put to use. TTD publicly announced OpenSincera on Tuesday. The free API integration posts ad impression […]

The 23-year-old pet food brand highlights messy pet moments in its first full-funnel marketing campaign. Chief marketing officer Miki Dosen details the campaign’s inspiration, strategy and early results.   For the first time in its 20-plus years, pet food company The Honest Kitchen launched a full-funnel marketing campaign.   With its launch into PetSmart stores across […]

To stay in sync with the news cycle, communicators need to identify what is gaining momentum, engage with relevant angles, and ride the trend hopping wave to gain media attention.

Paramount Global’s made plenty of headlines over its pending Skydance merger as well as a “60 Minutes” interview with Kamala Harris. So you might not have noticed the steady stream of hits it’s delivering.