Search Results for: feed

In a media ecosystem defined by velocity, variability and vast amounts of noise, one thing has become increasingly clear: Attention is the new currency. In light of this shift, here are practical tips for marketers.

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad spend forecast on Tuesday, is just the most recent example. Like every prognosticator that’s taken a crack at predicting spending trends for 2025, WPP […]

LiveRamp’s Travis Clinger shares that, as cookies fade and AI rises, marketers face a critical opportunity: leveraging data collaboration and authenticated identity to unlock omnichannel performance.

Hen Mazzig’s digital weekly series “And They’re Jewish” takes audiences to the homes of Debra Messing, Mayim Bialik, Eyal Booker, Emmanuelle Chriqui and more as they share stories about their personal lives and careers. Mazzig explains why YouTube is the ideal platform for his project.   Why launch on YouTube? I didn’t want this show locked behind a paywall, […]

This week’s hot takes on hot topics in experiential marketing cover Tanq Holidays, stroller valets and the Wienie 500.

Google launched “AI Mode,” a chatbot-style interface embedded into its apps, at its annual developers conference this week. The new feature stands to alter the search landscape even further, requiring brands to shift from optimizing for search to optimizing for audiences.

Nareem Camara, Senior Social Media Specialist at Amtrak, explained why and how Amtrak decided to join Threads during the PRNEWS Pro workshop “Social Media and Influencer Marketing for PR.”

At POSSIBLE 2025, VaynerMedia’s John Terrana talked to AdMonsters about what most media teams get wrong about attention—and what it really takes to build performance-driven plans that keep up with culture.

This week at Google I/O, the annual Google developers’ conference, the tech giant made a bold statement: AI is no longer an experiment in search—it IS search. 

Could Google’s embrace of attention metrics help the industry evolve past easily manipulated viewability measurement? Danny Zhu, director of digital and performance marketing at Jaguar Land Rover (JLR) North America, thinks so. Google DV360 adding Adelaide’s Attention Unit (AU) metric as an optimization signal is “going to be a game changer for us,” Zhu told […]