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Direct Marketing | Print
PLAY DETECTIVE – INVESTIGATE YOUR LEADS
In the fast-paced, competitive world of high-technology marketing, companies need to find an extra edge to maintain high growth rates.Citrix Systems,
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Direct Marketing | Print
Kiss and Digi-Tell: DIRECT polls readers on their e-commerce practices
“more” sums up the attitude of respondents to DIRECT’s annual survey of e-commerce marketing practices. More spending. More media used. More functions.The
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HELP FEEDING THE KIDS
Restaurant chains too small or too busy to create their own kids promotions can tap into KidzArt, a turn-key cause-marketing program run by Kid Stuff,
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These Are the Champions
Promotion people are daring people. They send identical twins to accost shoppers at supermarkets. They have people drink beer out of paper bags. They
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Direct Marketing | Print
FEEDING THE EAGLES
Ask direct marketers to name their frustrations, and they’ll say that keeping good employees is a nightmare. The best people are distracted – beckoned
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Direct Marketing | Print
Two Twists on DRTV
It’s shopping by television this time around, with two neat, if not new, variations on DRTV: Cadillac’s spin on the infomercial and PAX TV’s take on a
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Direct Marketing | Print
Look Back, Look Forward, Look Out: Databases fuel one-to-one communication
EBay, the online auction service, had a problem earlier this year: Although visitors to its “my eBay” Web pages were able to specify the categories they
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Direct Marketing | Print
Toronto Live
As Groucho Marx once sang, “It’s better to live in Toronto than to live in a place you don’t want to.”We bring this up not only because we’re old Groucho
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Direct Marketing | Print
Off the Straight and Narrow Path
If you’re a marketer who uses regression models, you need to understand the topic of nonlinearity: What it is, why it is important, how it could improve
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Don’t Mail It In
Transforming the United States Postal Service into a marketing power, Azeez Jaffer unleashes direct mail, kids’ programs, events, cause campaigns, even