Search Results For: feed
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Live From San Francisco: Recruitment and Retention Big Problems for Catalogers
Finding and retaining talented employees dominated the conversation yesterday morning during a roundtable forum of high-level catalog executives attending
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Shaken or Stirred
Although they swear there are 238 different Kahlua concoctions with which consumers can sip the night away, the marketers at Westport, CT-based Allied
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Direct Marketing | Print
Contest Site Feeds Prospecting E-mail Databases
Winfreestuff.com Inc., an Omaha, NE-based Web company, relies on a sweepstakes model to collect e-mail addresses for online merchants.Consumers visit
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Engagement
Retailtainment Today: The `wow’ factor pushes revenues up 5.1 percent.
The endless pursuit of loyal customers – an effort now intensified by the online shopping phenomenon – has retailers sprucing up their stores and giving
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Little Gems: Lang, CMA merger sets new model for small shops.
There’s a new diner at the feeding frenzy of conglomerates gobbling up promotion agencies. This time, mid-sized shops are being served.GEM Group, an Atlanta-based
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In Defense of the Brand
After reading David Kapell’s opinions on “Why Branding Stinks” (January promo), I found myself re-examining the basic principle that guides my professional
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Buy the Numbers: Consolidation continues as spending rises 9.3 percent.
Spending for marketing, advertising, and public opinion research services within the U.S. increased 9.3 percent in 1999, according to Jack Honomichl,
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Direct Marketing | Print
Hara-kiri 2000: Broadcast Is Knifing Itself
If you’re old enough, you remember a nasty World War II Japanese procedure – hara-kiri.We saw the technique in “The Bridge Over the River Kwai,” in which
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Direct Marketing | Print
Object Lesson: Software marketer Business Objects gets personal
Even in the high-tech mecca of Silicon Valley, nothing beats the personal touch of a human voice on the phone. That’s why San Jose, CA-based computer
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Direct Marketing | Print
Information, Please: Asking for It
The two biggest buzzwords in marketing – e-commerce and CRM – are linked in more ways than one. Each feeds the other, and both are, in turn, sustained