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Promotion people are daring people. They send identical twins to accost shoppers at supermarkets. They have people drink beer out of paper bags. They

Ask direct marketers to name their frustrations, and they’ll say that keeping good employees is a nightmare. The best people are distracted – beckoned

It’s shopping by television this time around, with two neat, if not new, variations on DRTV: Cadillac’s spin on the infomercial and PAX TV’s take on a

EBay, the online auction service, had a problem earlier this year: Although visitors to its “my eBay” Web pages were able to specify the categories they

As Groucho Marx once sang, “It’s better to live in Toronto than to live in a place you don’t want to.”We bring this up not only because we’re old Groucho

If you’re a marketer who uses regression models, you need to understand the topic of nonlinearity: What it is, why it is important, how it could improve

Transforming the United States Postal Service into a marketing power, Azeez Jaffer unleashes direct mail, kids’ programs, events, cause campaigns, even

Here’s a radical idea: A call center strategy based not on incentives, commissions or quotas, but rather on helping customers get what they need.That’s

Until Lee Iacocca came along, corporate chief executives were content with their overpaid salaries, their overstuffed perks, their overgreedy stock options,

Young Rider This list identifies last-12-month active U.S. subscribers. The subscribers are children interested in learning more about the care and feeding