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Despite the Internet’s best efforts, P-O-P is thriving as a marketing tactic.Five years ago, the future of point-of-purchase marketing was in doubt. After

PepsiCo, Somers, NY, in early December won the beverage-market scramble to acquire uber-brand Gatorade and its parent, Quaker Oats, in a $13.4 billion

EXCLUSIVE CONCERTS ARE THE LATEST RAGE IN EVENT STRATEGY. There’s a new back beat to event-based marketing these days: Exclusive concerts with the brand

EXCLUSIVE CONCERTS ARE THE LATEST RAGE IN EVENT STRATEGY.There’s a new back beat to event-based marketing these days: Exclusive concerts with the brand

EXCLUSIVE CONCERTS ARE THE LATEST RAGE IN EVENT STRATEGY. There’s a new back beat to event-based marketing these days: Exclusive concerts with the brand

EXCLUSIVE CONCERTS ARE THE LATEST RAGE IN EVENT STRATEGY. There’s a new back beat to event-based marketing these days: Exclusive concerts with the brand

IT’S OUT OF CONTROL. They’re shoveling their “in-terms” at us the way coal-stokers used to smash coal into the boilers…the way pate suppliers force-feed

Nearly six out of 10 companies turned maintenance responsibilities over to their marketing departments, 10% put IS/IT departments in charge, and just

WHEN TALKING WITH marketing database users about their needs, you’re guaranteed to hear a variety of opinions and expectations.In some cases, the conversation

Rugrats in Paris hits silver screens nationwide Nov. 17 backed by an impressive list of marketing partners, many of whom are linked to one of the most