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Lawmakers scrutinize publisher partnerships. Should marketers drop subscriptions?Magazine publishers are coming under the gun again for promotion-related

Despite the Internet’s best efforts, P-O-P is thriving as a marketing tactic.Five years ago, the future of point-of-purchase marketing was in doubt. After

PepsiCo, Somers, NY, in early December won the beverage-market scramble to acquire uber-brand Gatorade and its parent, Quaker Oats, in a $13.4 billion

EXCLUSIVE CONCERTS ARE THE LATEST RAGE IN EVENT STRATEGY. There’s a new back beat to event-based marketing these days: Exclusive concerts with the brand

EXCLUSIVE CONCERTS ARE THE LATEST RAGE IN EVENT STRATEGY.There’s a new back beat to event-based marketing these days: Exclusive concerts with the brand

EXCLUSIVE CONCERTS ARE THE LATEST RAGE IN EVENT STRATEGY. There’s a new back beat to event-based marketing these days: Exclusive concerts with the brand

EXCLUSIVE CONCERTS ARE THE LATEST RAGE IN EVENT STRATEGY. There’s a new back beat to event-based marketing these days: Exclusive concerts with the brand

IT’S OUT OF CONTROL. They’re shoveling their “in-terms” at us the way coal-stokers used to smash coal into the boilers…the way pate suppliers force-feed

Nearly six out of 10 companies turned maintenance responsibilities over to their marketing departments, 10% put IS/IT departments in charge, and just

WHEN TALKING WITH marketing database users about their needs, you’re guaranteed to hear a variety of opinions and expectations.In some cases, the conversation