Search Results for: feed
-
DIRECT Listline
Young Rider This list identifies last-12-month active U.S. subscribers. The subscribers are children interested in learning more about the care and feeding
-
Agencies
A Little Bit Marketing Savvy
Folk/pop musicians Michael and Adam Scharff discovered the power of a good list this spring when they tapped their e-mail fan base to help win the “Donny
-
Agencies
Sunbelt Rises: New call center expands outbound calling efforts for brokerage
Call volume for Sunbelt First Financial Inc. should increase substantially this fall when Florida joins the list of six states where the firm is licensed
-
Agencies
Flying Solo
SMALL AIRLINES FLY in a turbulent market. With competitors buzzing at their tails, independents must garner customer loyalty and assert their brand without
-
Agencies
Change In Store
The last two years have witnessed a voracious feeding frenzy in the food retailing industry: Albertson’s Inc., Boise, ID, America’s fifth largest U.S.
Tagged in: -
Agencies
Do You Really Want to Wait for a Data Warehouse?
WE WERE RECENTLY asked to critique a plan for a system that would support database marketing. The proposal included a corporate data warehouse that would
-
Agencies
Where Somebody Knows Your Name
CO-OP FIRM Money Mailer L.L.C., which delivers 14 million pieces to “occupants” eight times a year, is venturing into a new program that targets well-off
-
Agencies
GARBING AND GABBING
Imagine getting invaluable customer feedback on your products. “I like them but they need to be a little wider around the legs…Like totally drek and
-
Live From New York: Panel Presents Online Subscription ‘Best Practices’
Strong offline brand identity, e-mail newsletters reminding customers of their subscription, and unique and varied content highlighted the suggestions
-
Agencies
DM Results Up: Survey
TRADITIONAL DIRECT MARKETERS’ mailing results improved slightly in the fourth quarter of 1998, according to a just-released survey by Edith Roman Associates