Search Results for: data

By establishing a centralized data hub (CDH), companies can ensure all critical global marketing data flows through one central location and is aligned to serve overall company goals.

AI-driven applications have quickly become a must-have tool in the marketing and PR worlds. But GPTs can deliver results that are more focused on your company’s specific needs.

How can marketers ensure they can elevate brand discussions to the top the agenda in C-suite or Boardroom agenda? The answer, writes our columnist, lies in quantifying and monetizing brand.

Call it another colossal error in the long history of ad tech spoofing. Colossus SSP, a DEI-focused supply-side platform owned by Direct Digital Holdings (DDH), is the subject of Adalytics’ latest report released Friday. Through matching data logs and the Chrome developer toolkit, it documented the SSP repeatedly misrepresenting IDs in openRTB fields. What’s more, […]

This week’s PR Roundup looks at Higher Education’s current commencement and communication crisis, the rebranding of the Boy Scouts and a new survey on media consumption habits of Washington, D.C. policy insiders.

Liquid I.V. ran with racing’s DRS concept and gave it a clever brand spin for its activation at the Formula 1 Crypto.com Miami Grand Prix. Enter: Dehydration Reduction System, which kept fans cool and hydrated as the Florida heat reached 85 degrees. The electrolyte drink mix brand set up Race House in the Miami International Autodrome, along with branded touchpoints and garage-themed sampling pop-ups around the Hard Rock Stadium complex.

Will data dazzle media buyers at this year’s TV upfronts? Plus: Why recent changes to Google search results have decimated traffic for some digital publishers – and rewarded others.

Through our conversation with Meredith Brace, you’ll learn how XR Extreme Reach sets itself apart by providing a holistic solution for ad delivery and data management, ensuring compliance through meticulous adherence to standards, and fostering inclusivity as a driver for better business outcomes. 

In a detailed discussion with AdMonsters’ Yakira Young, James Rosewell, co-founder of Movement for an Open Web, discussed the nuances of the Competition and Markets Authority’s (CMA) recent report and concerns regarding Google’s Privacy Sandbox. 

In some ways, the breaches at Roku are unremarkable. These types of incidents happen so frequently, we’ve become immune to their scale. But that doesn’t mean companies can be complacent in their communication with customers, employees, partners, media and regulators.