Search Results for: data

This seamless integration allows publishers who have adopted LiveRamp’s ATS to unlock additional demand from Yahoo DSP, substantially improving the monetization of their addressable supply. “Demand-side interoperability has been a key feature, and now, with our expanded partnership, publishers can achieve greater scale and better monetization through Yahoo ConnectID,” explains Chandra Cirulnik, VP, Global Supply Partnerships at Yahoo DSP.

Smokeless fire pit brand Breeo is ready to make TV an even bigger piece of its marketing strategy after trying Tatari’s new TV planning tool.

Periodically, the worlds of advertising and partisan politics collide. An impassioned and often politicized debate has taken center stage around the value of walled garden content moderation. There are those who proclaim that any initiative aimed at tackling harmful content on digital media platforms – and how advertising monetizes this content – infringes on freedom […]

A Teads’ study surveyed 555 publishers across 58 countries, revealing an urgent need for the industry to adapt quickly. At Cannes, we met with Natalie Bastian, CMO of Teads, and were pleasantly surprised to be joined by Simon Klein, Global Head of Publishing. Onboard a yacht with a crisp blue aesthetic; we chatted about a future without cookies; the challenges publishers face, and Teads’ current initiatives to support them. 

The traditional media operating model is broken, demanding more money, time and resources as brands scale. Outdated metrics like CPMs and CTRs can hinder efficiency, while media fragmentation makes finding the right metrics tricky.  But it doesn’t have to be this way. Digital media standardization can make practices, formats and metrics consistent across platforms. Aligning […]

Trump announced Republican Ohio Senator J.D. Vance as his running mate just before the RNC roll call.

Strategies to drive sales and marketing alignment in your organization.

ADT’s CMO delves into customer experience, demand planning, consumer insights, digital attribution and DEI strategy.

BET+, which first launched in 2019 without ads, rolled out an ad-supported tier in June 2023. Now, the next step for BET+ will be to increase its monetization, says Jason Harvey, EVP of BET Media Group and head of BET+.

When it comes to managing identity, change and uncertainty can feel paralyzing these days. Will regulators start requiring more data-sharing opt-ins? How far will Google’s and Apple’s limitations on the IP address go? Will all the privacy disclosures and requests for data push consumers to say they’ve had enough? Rather than preparing for a single […]