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Revenue Impact Biggest Benefit of B2B Digital Transformation
Eighty-one percent of B2B marketers see digital transformation as key for their business, but over three-quarters see it as a complex process.
Eighty-one percent of B2B marketers see digital transformation as key for their business, but over three-quarters see it as a complex process.
Keeping on top of pop culture trends and online metrics are a crucial part of TeePublic’s strategy to connect with consumers’ geek needs.
Execs from top B2B firms like ingredients manufacturer Univar and component provider Molex discuss the impact of agility and metrics on their organizations.
Both traditional and online-first brands need to look to attribution measurement to see which channels provide the best marketing ROI.
Most presentations on brand strategy don’t typically begin with an apology, but the market position of Boeing is anything but typical.
Many B2B marketers are increasing their investments in account based marketing. Here's 4 ABM trends to watch for the second half of 2019.
For AT&T Business, 5G is the next big thing, and it is using content featuring everything from medical centers to Batman to bring the tech alive.
Optimizing customer experiences in a way that establishes loyalty can be hard work and requires brands to truly understand their audience.
Rather than just bugging them for donations, Arizona State is using a loyalty app to connect with alumni.
Carnival Cruise Line VP Partnerships Scott Becher prefers to engage with partners that would like to reach his guests as much as he’d like to reach theirs.