Increased speed and productivity made possible by AI has given leaders a new challenge: when anyone can create commoditized content, how can you stand out in the marketplace of ideas?

CM Weekly March 3, 2024 A report from Edelman and LinkedIn on the impact B2B thought leadership has shed new light on how to approach out-of-market buyers. Ninety percent of decision-makers and C-suite executives surveyed said they would be moderately or very likely more receptive to sales or marketing outreach from an organization that consistently…

Podcasts are an increasingly valuable messaging tool for companies looking to reach target audiences. Here's how marketing and communications professionals are tapping the medium to elevate their brands.

Five key areas to look at when evaluating the performance of your partnership and affiliate programs.

Considerations for marketers—regarding data, copyright, cost and use cases—when evaluating new GenAI tools.

Edelman and LinkedIn created a report on the impact of B2B thought leadership on out-of-market buyers. We spoke to Joe Kingsbury, Edelman's Global Chair of Edelman Business Marketing, about its key takeaways.

CM Weekly February 25, 2024 According to a survey of B2B marketers and business leaders performed by growth agency Walker Sands, 79% of marketing decision-makers experience more pressure from their C-suite and executive teams to measure marketing success based on key business outcomes than they did five years ago. Moreover, 58% agree that they struggle…

According to Gartner’s latest Hype Cycle, which focused on evaluating CDPs for the first time, the technology is less appealing to the marketing industry than it was a few years ago.

Five things B2B marketers can do right now to succeed in a cookieless world.

We caught up with Ann Hagner, SVP Integrated at Walker Sands, to discuss ways that B2B marketers can better align with C-suite goals, how to build internal relationships, advice for channel marketers, and more.