Search Results For: data
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Data Driven ROI
Data Debris
This time it’s personal — or should be: Four out of five consumers say they’d like personalized content from Web sites, and three in five say they’d be willing to spend up to two minutes answering questions that would push that content to them.
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Data Driven ROI
Data Debris
Business-to-business marketers rate telemarketing as their most important lead generation source by a tight margin, according to a survey by Sales Lead Report.
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Alliance Data Acquires Icom
Alliance Data will purchase Icom Information and Communication Inc., a list, marketing data and communications offerings provider. Terms of the acquisition were not disclosed
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Direct Marketing | Print
Data for Dollars
Looking for something valuable to sell? Try looking within at what you know. The Official Get Rich Guide to Information Marketing (Entrepreneur Press),
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Data & Analytics
Building a Customer Data Foundation in the Digital Era
When customer data is incomplete or in silos, there may be still be efforts to connect with customers in multiple places, but they will be less effective. Recognition is the thread that reports these interactions are with the same person but using different touch points.
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Data & Analytics
Data Lets Electronic Arts Put Players First
Effective use of first-party data has enabled video game company Electronic Arts to follow through on a brand promise of putting the needs of players first.
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Data & Analytics
Siloed Data Stifling B2B Marketing Efforts: Survey
Siloed B2B data is the biggest challenge B2B marketers face when it comes to achieving their go-to-market goals, according to a new study from the Harvard Business Review (HBR).
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Data & Analytics
Centralized Data Hub Puts Dr. Martens in Step
A centralized database has helped Dr. Martens create more targeted messaging for footwear customers across several channels.
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Agencies
Data Analytics is a Team Sport—What Position Do You Play?
These five key data analytics positions guide clients through significant and complex
business decisions with each team member playing an essential role.