Search Results for: data
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Data Driven ROI
Trends in Evaluating and Measuring Brand Reputation
Katie Paine, CEO of Paine Publishing, discusses the latest challenges, tactics and tools for measuring and evaluating reputation.
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Demand Gen
How Brands Can Build Trust and Loyalty Through Customer Engagement
It may be challenging to satisfy every buyer, but good customer service helps a brand keep its promises and increases trust. Here are some ways to build trust with your target audience.
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Trendwatch
Amazon’s best Prime Day ever
Amazon said Prime Day 2024 was its best yet, with record sales and more items sold during this two-day sale than any other Prime Day. Amazon said it sold more than 200 million items during the 48-hour sale July 16-17. Amazon offered millions of deals to its 200 million paid Prime loyalty program members. Amazon […]
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Branding/Marketing
PR Roundup: Biden Delivers, the Coconut Rises and Olympic Fever
This week’s PR Roundup looks at the strategy surrounding President Joe Biden’s primetime speech, the rise of the coconut tree meme and an increase in American excitement for the 2024 Summer Olympics. Biden Delivers On Highly Anticipated Speech What happened: President Biden took to the Oval Office, surrounded by family, on July 24 to deliver […]
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Social Media & SEO
Measuring Brand Reputation: Top Challenges, Tactics and Tools
PRNEWS’ final Digital Learning Series event, on Measurement and Data for PR, took place August 14. We caught up with panelist and measurement expert Katie Paine, CEO of Paine Publishing, to discuss the latest challenges, tactics and tools for measuring and evaluating reputation.
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The Big Story
The Third-Party Cookie Pardon
Keep the cookies; hold for consent. We unpack Google’s reversal on third-party cookies and what it means for the ad industry, which was preparing for a cookieless future.
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Inside the Buy Side
Google’s New Cookie Plan: Empowering Users, Shaping Advertiser Strategies
While the future state of retargeting following Google’s shift away from 3PCs is still evolving, it’s unlikely that a single tactic will emerge as the solution. Instead, advertisers will need to leverage each of these tactics in concert to maximize the value of their retargeting efforts.
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Cynopsis: Esports
Cynopsis Esports 7/25/24: Comscore + Newzoo’s latest gaming reports; Game Pass price hikes; College Football 25 fever
Thursday, July 25, 2024 Good morning! It’s Thursday, and this is your monthly Gaming Brief. Around 62% of American adults play video games, according to Comscore’s 2024 State of Gaming report. The report, put together in collaboration with Anzu, also revealed that 49% of the U.S. gaming population is Millennials, more than both Gen X […]
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Marketers
The FTC Orders Companies To Disclose Info On “Surveillance Pricing”
President Joe Biden is out of the race. And FTC Chair Lina Khan isn’t slowing down at all. “Sure,” you say. “But why is that relevant to the AdExchanger Commerce Media newsletter?” Because Khan, an aggressive antitrust enforcer, is ordering data from eight companies, which she describes as a “shadowy ecosystem of pricing middlemen,” in […]
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Data-Driven Thinking
How The Aftermath Of Apple’s ATT Prepares Us For User Choice In Chrome
When Google announced its plan to remove cookies from Chrome, whispers of an apocalypse echoed across the ad industry. Many feared this change would disrupt the $120 billion in ad spending that currently relies on cookies. Words like “demise” and “unprecedented” appeared in headlines. And then Google surprised us with its latest announcement: Cookies are […]