Search Results for: data

Katie Paine, CEO of Paine Publishing, discusses the latest challenges, tactics and tools for measuring and evaluating reputation.

It may be challenging to satisfy every buyer, but good customer service helps a brand keep its promises and increases trust. Here are some ways to build trust with your target audience.

Amazon said Prime Day 2024 was its best yet, with record sales and more items sold during this two-day sale than any other Prime Day.   Amazon said it sold more than 200 million items during the 48-hour sale July 16-17. Amazon offered millions of deals to its 200 million paid Prime loyalty program members. Amazon […]

This week’s PR Roundup looks at the strategy surrounding President Joe Biden’s primetime speech, the rise of the coconut tree meme and an increase in American excitement for the 2024 Summer Olympics. Biden Delivers On Highly Anticipated Speech What happened: President Biden took to the Oval Office, surrounded by family, on July 24 to deliver […]

PRNEWS’ final Digital Learning Series event, on Measurement and Data for PR, took place August 14. We caught up with panelist and measurement expert Katie Paine, CEO of Paine Publishing, to discuss the latest challenges, tactics and tools for measuring and evaluating reputation.

Keep the cookies; hold for consent. We unpack Google’s reversal on third-party cookies and what it means for the ad industry, which was preparing for a cookieless future.

While the future state of retargeting following Google’s shift away from 3PCs is still evolving, it’s unlikely that a single tactic will emerge as the solution. Instead, advertisers will need to leverage each of these tactics in concert to maximize the value of their retargeting efforts. 

Thursday, July 25, 2024 Good morning! It’s Thursday, and this is your monthly Gaming Brief. Around 62% of American adults play video games, according to Comscore’s 2024 State of Gaming report. The report, put together in collaboration with Anzu, also revealed that 49% of the U.S. gaming population is Millennials, more than both Gen X […]

President Joe Biden is out of the race. And FTC Chair Lina Khan isn’t slowing down at all. “Sure,” you say. “But why is that relevant to the AdExchanger Commerce Media newsletter?” Because Khan, an aggressive antitrust enforcer, is ordering data from eight companies, which she describes as a “shadowy ecosystem of pricing middlemen,” in […]

When Google announced its plan to remove cookies from Chrome, whispers of an apocalypse echoed across the ad industry. Many feared this change would disrupt the $120 billion in ad spending that currently relies on cookies. Words like “demise” and “unprecedented” appeared in headlines.  And then Google surprised us with its latest announcement: Cookies are […]