Steps marketers should take in order to comply with California's consumer privacy regulation.

Oracle's Des Cahill discusses the evolution of CX, trends for 2020 and data-driven leadership.

5G will change the way B2B marketers collaborate, communicate and market their products and services.

CM Weekly January 27, 2020 Ever feel trapped in a silo? You’re not alone. Hewlett Packard Enterprises was right there when HP split its consumer and business marketing divisions into two separate companies a few years back. HPE, the newly created B2B arm, had to craft a marketing structure from scratch and incorporate legacy systems.…

CM Weekly January 26, 2020 How far will one brand go to make a show? We’re lookin’ at you, Planters. In a teaser for the brand’s upcoming Super Bowl commercial, its mascot Mr. Peanut suffered a dramatic—yet heroic—demise at the ripe old age of 104. The company looked at how the internet responds to characters…

How to use qualitative and quantitative data together to avoid failed product launches.

Strategies to keep in mind while using Facebook Messenger to engage with consumers.

Insights on how to make an email marketing program more efficient and successful.

CM Weekly January 19, 2020 What’s on the mind of most CMOs today? What isn't on the mind of most CMOs today? From data privacy to marketing technology to personalization to consumer trust to customer experience, today's marketing executives have no shortage of skills to master. We spoke with CMOs from Visa, Personal Capital, AKT…

Ideas, trends and forthcoming formats that marketers can take away from CES 2020.