Search Results For: data
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Data Driven ROI
Live from the Gartner CRM Summit: Strange Tales of Disparate Data
The problems data integrators face are legion, but disparate data sources are especially odious to them. Organizations often support between five and
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Data Driven ROI
Borders Uses Survey Data to Improve Service
Keeping 30 million customers happy is a tall order. But Borders Group, Inc. has taken on that challenge—with information to back it up.
In an effort to increase customer satisfaction in more than 460 superstores in the U.S., Borders is conducting customer satisfaction surveys. -
Data Driven ROI
Four Ways to Use Behavioral Data in E-mail to Reach Your Marketing Goals
Behavioral data are just what they seem—data that reveal the buying behavior of our customers and prospects. They generally are associated with Websites where companies capture and analyze the clickstream of visitors.
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First Data Appoints Forehand Interim CEO
First Data Corp. has appointed Joe Forehand chairman and interim chief executive officer (CEO).
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Data Driven ROI
Best Practices in Data Mining: The Second Five Commandments
(Multichannel Merchant) Best-practices marketing database content provides a consolidated view of all customers and inquirers across all channels. The complete history of transactional detail must be captured.
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Data Driven ROI
Analysis Cited as the Top Data Headache
Where do U.S. marketers stand in terms of data sophistication? They lead their global counterparts in technical knowledge, but are frustrated in some other areaas, according to a new survey by Alterian.
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Data & Analytics
Mobile, Social Data Transforming Marketing for the Holidays—And Beyond
Almost every CMO went into Black Friday and CyberMonday with one thought in mind: shoppers are more price-sensitive than ever before. But what actually happened on Black Friday and CyberMonday radically shifted the conversation. Consumers spent like mad—online and on mobile devices.
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Digital
The ABCs of Search Data Diving
Six years ago, you could do search engine marketing badly and still make out well, because so many other people were handling it even more ineptly.
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Direct Marketing | Print
Six Keys to Using Consumer Profile Data for Web Display Advertising
Over the past decade, marketers have spent an increasing amount of their marketing budget on web display advertising. In fact, U.S. online advertising spending is expected to reach $31.3 billion this year—a 20% increase, according to a recent report by eMarketer.
This growth, despite challenging economic times, has been fueled by continuous innovation in display ad targeting. The most recent has been the emergence of anonymous consumer profile (ACP) targeting.
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Data & Analytics
Automated Data Systems: Why the Human Touch and Quality Control Matter
Faced with tighter schedules, more information than ever to manage and greater expectations from upper management, many marketers are turning to automated data-marketing systems.