Search Results for: data

Omnicom is acquiring IPG. We unpack the proposed deal with ad agency expert Brian Wieser, founder of the constancy Madison and Wall.

Analysis shows a ‘modest’ increase in Black Friday foot traffic and store sales, while online sales surge year over year, according to new data from the NRF, Mastercard SpendingPulse and Placer.ai.  On Black Friday 2024, U.S. retail sales increased 3.4% year over year, according to Mastercard SpendingPulse. Broken out by channel, however, and the disparity […]

We’ve witnessed the rising influence of a more fragmented and decentralized media ecosystem, where independent voices, from Substack newsletters to podcasters, have carved out their own powerful platforms.

2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development. In this listicle, we’re diving into AdMonsters’ highlights—articles that shook up the conversation and provided actionable insights for anyone in the ad tech trenches. 

I pity the fool that gets between me and my lunch – but that’s precisely what the server behind the counter did last time I was at my favorite burger joint.  As I placed my order, he asked for my phone number “to look me up in the system.” I said I’d rather just buy […]

Discover how publishers can turn unaddressable inventory into a revenue goldmine. Digiseg CEO, Søren H. Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize value in a post-cookie world.

In today’s fast-paced and ever-evolving business landscape, internal events are often the unsung heroes of company culture, employee engagement, and business success.

The rise of greenwashing has cast a shadow over genuine sustainability initiatives, leading to a crisis in corporate ESG communications.

In prior holiday seasons, Mars United execs offered AdExchanger end-of-year commerce perspectives as a rare bird in the agency world: a large indie player in a pool full of holding companies. This year, Mars is back on the docket. Except now it’s to talk about the company’s acquisition by Publicis, the largest of the agency […]

The old saying “may you live in interesting times” has never felt more true.  Signal deprecation remains in play, privacy considerations are part of every conversation, consumers are increasingly sensitive to brand values and everything has become politicized. This new reality means that where and how brands choose to advertise is perceived as a reflection […]