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It was a packed room at the St. Regis in Washington, D.C. on Wednesday, as former FTC Commissioner Noah Phillips joined sitting Commissioner Alvaro Bedoya during The Media Institute Communications Forum Luncheon to discuss his perspective on hot topics such as protecting children’s privacy, fraud and AI. The free-flowing discussion even delved into TV viewing, with Bedoya complaining about a lack of Latino representation and the skewed portrayal of existing Latino characters, particularly regarding dialects and accents.

The rise of machine learning in buying algorithms is helping to debunk some of advertising’s commonly held truths. The assumption that high viewability equates to high quality is often misleading. When campaign goals are lower funnel and there is no constraint to purchasing only highly viewable placements, AI frequently reveals that lower-viewability placements – as […]

Chief Marketer spoke with Andy Lopez, Global Head of Marketing at Behr Paint, about this year’s program, its myriad marketing benefits, appealing to younger audiences, and the importance of consumer insights and research to its campaign development.

As advertisers grapple with the complexities of the open web, it’s time to rethink outdated perceptions. Discover how leveraging new technologies and consumer insights can unlock opportunities to create more meaningful connections. Here’s what brands need to know to stay ahead in the evolving digital landscape.

It might be surprising to learn the government fights against monopolies the same way now as it did in the late 19th century – partly because the laws haven’t needed to change all that much.

Inside a cloaking scam that funneled ad spend to piracy websites. Then: your AI agency assistant is here, and it’s ready to build your media plan.

Viewers – and ad buyers – are giving FAST channels a chance. Still, the FAST channel market has a long way to go, says Michael Scott, VP and head of ad sales & operations at Samsung Ads.

Sheetz customers were treated to something out of the ordinary on Aug. 23 in Bethel Park, PA, when a tour bus pulled into the convenience store chain’s property and formed the backdrop to a one-hour, pop-up concert featuring up-and-coming country singer-songwriter Ian Munsick. For Munsick, it was a full-circle moment, as his first-ever concert took […]

Doing more with less is the name of the advertising game these days. Strict compliance and privacy laws combined with ever-changing technical restrictions limit the data companies can collect and process for marketing and advertising.  This isn’t a bad thing. Respecting customer privacy is good business, especially as younger generations take action to protect themselves. […]

Persuasion techniques that work with consumers can be applied just as effectively to business purchases. Some tools from the B2C toolbox for B2B marketers to deploy include the following.