CM Weekly August 2, 2020 Consider this stat: According to a Chief Marketer survey fielded in February and then again in late April and May, the number of marketers who said budgets were increasing in 2020 dropped by 30 percent. It’s just one of the sobering statistics from our new COVID-19 Marketing Outlook. The research…
CM Weekly March 17, 2021 Ever feel trapped in a silo? You’re not alone. Hewlett Packard Enterprises was right there when HP split its consumer and business marketing divisions into two separate companies a few years back. HPE, the newly created B2B arm, had to craft a marketing structure from scratch and incorporate legacy systems.…
Nielsen is stepping in with a new digital measurement methodology that will work with first-party data sets and comply with regulations like CCPA.
Useful insights for social media marketers from a July Hootsuite and We Are Social report.
Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.
With COVID-19 cases rising, marketers are having to adjust their advertising spend once again.
Rebranding is a challenging time for any organization and this guide aims to make it easier to undergo the rebrand process and get the most out of your rebrand.
Imagine a world where every company issued document, content, presentation, and email had the right logo, up-to-date branding, and correct legal disclaimer - well that’s what template management does. This guide covers how brand and marketing leaders can ensure brand and legal compliance while increasing productivity across the organization.
Seventy-three percent of CMOs expect the negative impact of the pandemic to be short-lived--but the rest of the C-suite doesn't necessarily agree.
Companies should examine their martech stacks in order to determine potential cost savings.