New behaviors shoppers will exhibit during the holidays, according to the report, and insights from McKinsey executives on how retail marketers can set up for a successful season.
CM Weekly NOVEMBER 1, 2020 The holiday shopping season is nearly upon us—and a whole lot of it will be happening online this year. Abobe predicts that online holiday sales in the U.S. will hit $189 billion, which is a 33 percent increase year-over-year. No surprise that it’s on the rise, of course, given the…
Pandora has turned to ActionIQ’s next generation customer data platform to create audience segments on demand.
COVID-19 put a temporary halt to most brick-and-mortar retail and transformed it permanently going forward. But the increase in digital shopping presents an opportunity to reach and convert new audiences.
CM Weekly October 25, 2020 We asked three CMOs—from Cigna, First Entertainment Credit Union and Papa Murphy’s—what trends marketers should be paying attention to right now. And customer experience, social media marketing and an enhanced focus on data and analytics topped the list. Read about why this trio believes that these trends and strategies stand…
Creating a diverse and inclusive organization can be achieved by focusing on recruitment, retention and education.
The aspects of marketing that CMOs from Cigna, First Entertainment Credit Union and Papa Murphy’s believe marketers should be focusing on today.
CM Weekly October 18, 2020 “Because you can be agile and turn on a dime with social, make sure that it is a foundational tactic in your overall marketing plan. In today's day and age and the tools that we have available, you don't have an excuse if you're not being really smart about your…
SAP has entered the ring with its own CDP offering that will be available globally next month.
CM Weekly October 11, 2020 Launching a brand is exceedingly complex. Add a pandemic, and the stakes are even higher. Resonating in the marketplace—one that’s been drastically altered by unforeseen events—is critical. “The longer this virtual world goes on, the more there is a need for data on how brands resonate in the market. Every…