Search Results for: data

The constant media narrative has led many towards AI fatigue and a skepticism around how much B2B business value it is actually delivering.

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Trends American Express Global Business Travel, a software and services company for travel and expense, has launched integrated emissions-based carbon pricing. Customers can pick a carbon calculation methodology to apply a carbon fee to […]

The CES campus stretches well beyond the convention center and expos proper, and into suites and ballrooms that brands have snapped up to create highly curated and intimate experiences. Intel is one of those brands, having famously vacated real estate at the Las Vegas Convention Center in the wake of COVID, in favor of, for […]

It’s always nice to hear industry leaders reflect on their careers. This week, we caught an episode of “Breaking Schemas” with Gary Schanman, DISH TV and Sling TV EVP, Group President Video Services.

Dollar General’s typical shopper resides in rural America, which can be a tough customer segment to target. The value retail chain sits down with Multichannel Marketer to discuss how its retail media network can tap into these shoppers.  Dollar General knows its customer best. And it knows that its customer base — rural shoppers — can be a tough […]

Who would you hire if you were picking your marketing team from scratch? Team members that carefully strategize their work ahead of time, proactively collaborate and know when to look for external help to achieve the objective, with the right level of autonomy? If this sounds good, then you will love AI agents. And they […]

How the brand tapped data-driven storytelling and cross-departmental collaboration to turn the disruptive moment into a win.

If the TikTok ban proceeds, the ripple effects will be profound, forcing advertisers to reallocate budgets to platforms like YouTube and Meta. As the industry braces for the next chapter in the TikTok saga, questions remain about how brands and platforms will adapt to the new regulations. 

The new partnership gives EDPA members expanded access to the experiential marketing industry’s top buyers and provides Event Marketer an elevated position from which to serve EDPA members with content and data.

A recent report by iHeartMedia found that 44% of Americans feel overlooked by advertisers, while 67% are frustrated by irrelevant targeted ads following them across platforms. That means brand must pivot, and in-store could be the right fix.