Forty-five percent of the surveyed executives anticipated that their social media marketing budgets will increase significantly over the next three years.
CM Weekly April 18, 2021 Marketing stories related to the economic repercussions of the pandemic are not in short supply. As consumer behaviors shifted, many companies floundered—and promptly pivoted. Others, particularly CPG brands and businesses that were considered essential, experienced increased demand. But those in the latter category still had their work cut out for…
How Artsy ecommerce thrived through a focus on customer experience, lifecycle marketing and audience segmentation in addition to top-of-the-funnel tactics.
Account Based Marketing (ABM) isn’t an entirely new approach, but the ways B2B companies can laser target their best prospects are constantly evolving. In this special report you will learn, specific tips on how to make ABM work for your marketing and sales department