Search Results for: data

The DOJ filed an antitrust lawsuit against Google’s ad tech stack in early 2023, and both sides made their closing arguments yesterday afternoon. Prosecutors from the DOJ and lawyers for Big G summarized their arguments from the heated 14-day trial to convince the U.S. District Judge Leonie M. Brinkema to either break up Google’s alleged ad tech monopoly or respect them as a big player in a competitive advertising Game of Thrones. 

As a partner at law firm Reed Smith with a focus on ad tech and emerging technology, Nikki Bhargava fields a lot of questions from clients that start with the word “how.” How do you roll out AI-driven products while still maintaining privacy and security? How do you harmonize compliance with different privacy requirements across […]

  Tuesday November 26, 2024 Good morning! It’s Tuesday, November 26, and this is your monthly Cynopsis sports newsletter.    NBA, WARNER BROS. DISCOVERY SHAKE HANDS The legal dispute between the NBA and Warner Bros. Discovery has been resolved. WBD and TNT Sports previously argued that they reserved the right to match any agreement the […]

With so many streaming apps and platforms available on the market, TVs need operating systems. And just like with early PCs, game consoles, mobile phones and streaming services, that means a battle for dominance is imminent.

As AI transforms the wider communications landscape, agency leaders and in-house executives alike face a new responsibility: to ensure the tools their teams implement follow ethical standards and processes.

With the buy and sell sides constantly vying for the upper hand on data strategies, it can be hard to find common ground. In a heated debate at AdMonsters PubForum Scottsdale, representatives from each camp took the gloves off, trading blows over transparency, identity, and creative optimization. 

I’m the creative and user experience director for a marketing agency that works with hundreds of CPG and ecommerce brands. I love using AI in my day-to-day job. Before you start wondering about the likelihood of a creative guy embracing AI, know this: It’s not for producing the actual work. Rather, I use it as […]

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Data Event Marketer released the Measurement in the AI Age report, which explores AI for measurement in events and trade shows as well as data security and the neuroscience of attention, among other […]

We spoke with Murillo about the next phase of Discover’s campaign platform, how the brand is marketing it to consumers and the localized OOH campaign supporting the broader effort.

Marketers’ deep understanding of customers and what motivates their behaviors allows them to “see around corners” on behalf of an organization and position their business more competitively. But too often they are turned to as storytellers rather than drivers of corporate strategy and revenue. That needs to change, writes our columnists.