Clayton Ruebensaal, EVP, Global B2B Marketing at American Express, dishes on the brand's Business Class initiative.

Acquiring first-party data from consumers as an alternative to third-party cookies and data-tracking through apps is fast becoming a priority for digital marketers. Here is how large food and beverage companies are tapping celebrity-driven promotions and sales gimmicks to accrue that data in exchange for limited-edition merchandise and personalized products, according to an article in…

CM Weekly November 1, 2021 It’s not every day that you can take home an artwork valued at $30,000 simply because you enjoyed it more than everyone else did. But thanks to an unusual art experience designed by Bombay Sapphire earlier this month, the only currency accepted at this particular auction was a bidder’s emotional…

CM Weekly October 31, 2021 It’s not every day that you can take home an artwork valued at $30,000 simply because you enjoyed it more than everyone else did. But thanks to an unusual art experience designed by Bombay Sapphire earlier this month, the only currency accepted at this particular auction was a bidder’s emotional…

How subscription programs can improve the customer experience.

Taking the pulse of marketers on the value--and impact--of integrated marketing and engagement strategies

Learn how leading B2B brands are using ABM strategies to reach the right decision makers in key accounts to increase marketing ROI

CM Weekly October 24, 2021 Old Spice released the latest installment of its playful “Men Have Skin Too” commercials this week. And this time, it’s providing an outlet for women to “come clean” about stealing their significant others’ products. For a limited time, consumers who purchase a product from its Fresher Collection will get another…

Findings, consumer expectations and concerns about the holiday shopping season.

SurvivorNet created custom content journeys for consumers using first-party data surrouning a sensitive topic.