CM Weekly June 5, 2022 Chief Marketer’s monthly Marketers on Fire series spotlights high-level marketing executives at the top of their game, leading agile teams, harnessing innovation and embracing the latest marketing trends that move the needle for their brands. Thus far this year, we’ve delved into the data-driven strategies honed by ZenBusiness CMO Ryan…
How The Times’ data strategy supports a view of the customer journey from end to end.
An explainer on first-party, second-party and third-party data.
Winning strategies used by industry heavyweights in our latest roundup of chief marketers killing the game.
How to Utilize Data to Advance Business Objectives
CM Weekly May 30, 2022 Statistics about the importance of brand purpose and its impact on purchasing behavior abound in the marketing industry. Here’s one: 66 percent of online respondents would consider a company’s purpose when deciding to make a purchase, according to Porter Novelli’s 2021 Purpose Perception Study. And the numbers increase when considering…
CM Weekly May 29, 2022 Statistics about the importance of brand purpose and its impact on purchasing behavior abound in the marketing industry. Here’s one: 66 percent of online respondents would consider a company’s purpose when deciding to make a purchase, according to Porter Novelli’s 2021 Purpose Perception Study. And the numbers increase when considering…
P&G’s strategy for reaching multicultural audiences--and how it’s boosting inventory industry-wide.
New consumer shopping patterns sparked by inflation and how brands can react to such concerns.
A conversation with Sperry's CMO about the evolution of the brand, fashion merchandising strategies, data use cases and more.