Search Results for: data
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Data & Analytics
How Mobile-Friendly Retailers Engage Consumers—and Boost ROI
Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.
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Data & Analytics
Trend Report: Customer Data Platforms in 2014
Customer data platforms (CDP) took a big step forward last year, with marketers and tech vendors partnering to create databases more quickly and efficiently than had been previously possible, and experts see this trend continuing in 2014.
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Technology
Lead Scoring Tech Helps DocuSign Find Common Ground
Lead scoring tech solutions scan databases for potential leads based on their specific purchase histories and the products you are selling, and aim find the best leads based on attributes specifically for your company.
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Data Driven ROI
Trend-Driven Resolutions For Retail Loyalty Marketers
For loyalty marketers in the retail industry, a new year offers the chance to assess the marketplace and commit to business-related resolutions.
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Data & Analytics
RPI Versus RFM: Targeting the Frequent Traveler
Online travel firms should consider examining recency, persona and intent in their real-time marketing efforts.
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Acquisition
4 Reasons Why B2C Marketers Should Use Webinars for Lead Gen
Webinars have an image problem with B2C marketers—here’s why that needs to change.
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Acquisition
The Importance of Technology and Automation in Lead Gen
The growing global use of the Internet for absolutely everything has emphasized the importance of content, social media and email marketing in lead generation.
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OfficeMax Data Disaster Reminds Parents of Child’s Death
OfficeMax used third-party data for a mailing that included information about the death of the recipient’s child.
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Data & Analytics
Is 2014 the Year for Personalizing Big Data on Screen?
Effective personalization takes testing out and knowing what data elements will motivate a customer or partner to take an action. This article offers 10 simple steps.
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Data Driven ROI
Will Card-Linked Marketing Replace Existing Types?
Seventy-five percent of marketers like card-linked marketing and say that it could even replace staples like email, coupons and newspaper and TV ads.
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