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Marketers need to ground their content marketing strategies to create a personalized experience for each customer to demonstrate measureable business value.

Whether restructuring your team or building a team from scratch to meet changing marketing initiatives, here are four hiring mistakes that can hold your business back.

While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.

Coors Light is delivering playlists—developed by neighborhood preferences—to New York City via branded kiosks.

Lists featured this week include Izzy’s Love Equine Rescue and WagJag.

Personalization, paid social and performance-based influencer marketing are among the digital trends to watch in 2016.

Marketers are more aware than ever about the need for monitoring consumer complaints—but there are still many violations that could have been prevented.

Every agency and brand knows it needs to differentiate itself from the competition, to stand out and show off its unique characteristics to attract and retain customers.

If content marketing isn’t already a clear focus for your team, 2016 will be the year it leaps to the forefront.

Most business leaders intuitively believe that referrals are the best possible leads, and new research shows just how dramatic an impact referrals have.