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Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership July 7, 2017 Streaming Rescues Soundtracks From the Cutting Room Floor Music is a huge part of movie marketing. Add streaming to the mix and soundtracks become a major way artists can reach new fans. More…   SPONSORED BY: Join us at EventTech! […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 11, 2017 Nex-Gen Influencer Marketing This is the first in a series of Interactive Special Reports. Learn how modern brands are leveraging the power of digital influencers to create content and cultivate new audiences.   More…   SPONSORED BY: Join Us at EventTech! […]

To win the fight against fake news, brands must become better advertisers. Learn four strategies to create more targeted ads and save consumer trust.

Today’s enterprises are standing at the threshold of the third wave of digital marketing, which brings human relationships into the brand experience.

Performance creative focuses on optimizing ads toward a primary action-based goal. To ensure effectiveness, keep these three vital tips in mind.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership June 30, 2017 Millions of Coke No Sugar Samples in Australia Delivered Via MarTech Marketing technology plays a lead role in how Coke No Sugar beverages get into consumers hands. See what they're up to. More…   SPONSORED BY: Marketing that Really Leads […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership June 30, 2017 How to Secure CXO Meetings Before Your Event Scoring meetings with senior executives requires that you prove to them—well in advance—that you are worthy of their time. Here are some things you can do to increase the chances of winning their […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership June 27, 2017 B2B Marketers Need to Consider User Experience in Mobile B2B customers will engage via mobile if the experience is truly useful and relevant to their needs. More… SPONSORED BY: Marketing in the Engagement Economy How can marketing lead the way […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership June 23, 2017 It’s Not Too Late—Marketing to Millennials 2017 is On-Demand Register now to hear Millennial marketing case studies from Dr Pepper, Avnet, Fabletics and more at our first virtual event. More…   SPONSORED BY: Marketing that Really Leads to Sales Free On-Demand […]

How the success of this outsized Coca-Cola brand activation in Romania could be brought to the U.S.