Building a Strong Marketing Data Strategy
Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin?
Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin?
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 10, 2016 Join us Tuesday, June 14, in NYC Next week, at PROMONext, Chief Marketer presents 5 top marketers from major brands. The speakers will share strategies, insights, case studies and results. These high-energy, educational sessions…
Setting your priorities, knowing what to measure and getting buy in from the entire organization is essential for implementing account based marketing.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 9, 2016 Alfresco’s 5 Steps for Better ABM Setting your priorities, knowing what to measure and getting buy in from the entire organization is essential for implementing account based marketing. At BMA16, Sydney Sloan of content management…
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 7, 2016 Network, Learn, Steal Creative Ideas at PROMONext June 14, NYC PROMONext has an all-star lineup of speakers from Jack Daniel's, Velcro, MasterCard, Chicken of the Sea and Heineken. We're also announcing the 2016 PRO Award…
Mobile marketing is a fast mover. Here are some tips and lessons on how to improve your mobile marketing campaigns.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 3, 2016 How to Improve Your Mobile Marketing Campaigns Mobile marketing is a fast mover. Here are some tips and lessons on how to improve your mobile marketing campaigns. More… SPONSORED BY: Chicken of the…
Through impersonation, advanced persistent bots (APBs) can't be accounted for—they simply blend in. They render critical business marketing tools ineffective.
Lists featured include the Spokesman Review and Social 123.
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 1, 2016 Email Targeting Fuels MGM Resorts & Focus on the Family MGM Resorts International and Focus on the Family have very different customer bases and missions, but similar philosophies when it comes to email marketing. At the Gartner Digital Conference, they shared how targeted email…