What the company has learned about consumer behavior on digital platforms.

For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences is honoring the implicit value exchange.

CM Weekly May 14, 2023 As the industry prepares to meet potential economic headwinds, 66 percent of marketing leaders are just moderately confident or worse in their ability to achieve their goals amid economic adversity and uncertainty, according to CMO Council’s latest report. Moreover, 78 percent of marketers surveyed expressed concerns about the lack of…

As the industry prepares to meet potential economic headwinds, not all marketers are confident about achieving their goals.

CM Weekly May 7, 2023 What does it take to be a modern CMO? In our conversations with chief marketers over the past year, we've gathered the following: *A relentless commitment to the customer. *The ability to drive business results and measure the impact of creative programs. *A sophisticated understanding of data and its application…

CM Weekly April 30, 2023 When consumers think of Walmart as a brand, “innovative” may not be the first thing that comes to mind. But while speaking at a session at MMA Global’s POSSIBLE conference earlier this month, CMO William White aimed to dispel that myth, providing several examples of how the company is innovating…

The results of our AI in Marketing Pulse Survey are in.

If you're new to data clean rooms, here are some insights to consider before getting started.

CM Weekly April 16, 2023 Retail media ad networks have ballooned over the past couple of years, as brands seek more ways to reach online shoppers with highly-targeted campaigns informed by first-party data insights. One such platform committed to the long game is RM+—a network launched by The Home Depot in 2019—which just scored a…

A deep dive into retail media networks and The Home Depot's offering, Retail Media +.