Search Results for: data

In a partnership launched this year with Formula 1, the Lego Group has gone full throttle to integrate its brand into the sport. Its family-friendly “Build the Thrill” activations have been popping up at U.S. F1 races, with the first taking place at the Miami Grand Prix and the next two coming to Austin, TX, […]

If you didn’t happen to watch the main stage of AdExchanger’s Programmatic IO New York this week, then you missed a great (albeit way too brief) conversation about CTV’s programmatic progress.

Cleaning products manufacturer Bissell tests copy and website organization to boost sales.

Gap-owned Athleta overhauls its content management system and connects its digital and marketing teams to quickly produce more personalized content.

As AI quickly advances and legislators struggle to keep up, it can feel like the Wild West when choosing whether and how to disclose the use of AI in advertising and other communications.  However, even though the number and scope of formal mandates under existing U.S. law that require advertisers to disclose the use of […]

Live from New York at Programmatic IO, the AdExchanger editorial team debriefs what ad tech’s brightest minds are saying and doing around AI and measurement.

Industry leaders note that the real power of AI in PR lies in giving teams their time back. When communicators spend less time sorting media mentions and formatting briefings, they can focus on the insights themselves and on what their organizations should do next.

If this industry has taught us anything, it’s that history repeats itself. We’re great at rebranding yesterday’s practices as tomorrow’s innovations.  So when principal-based buying started being pitched as the next big thing, I couldn’t help but think: Haven’t we been here before? The old game in a new wrapper Principal-based buying is when agencies, […]

In May 2025, streaming officially surpassed both cable and broadcast combined, with connected TV (CTV) capturing 44.8% of all TV viewing. CTV has moved from an emerging channel to a mainstream force.

Experiential marketers have wasted no time experimenting with AI-fueled activations and applications to drive personalization and streamline the work behind the scenes. But this year, marketers are ready to accept AI as a member of the team. Enter: AI agents, which are shifting from “curiosities” to game-changing assistants for marketers and attendees. Demonstrating both its […]