Search Results for: data

  Thursday August 4, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Valve revealed its scheduling slate for the Dota Pro Circuit 2022/2023, with the slate now seeing separation between divisions in regional leagues in addition to shortened leagues. The Winter Tour begins play with open qualifiers on Dec. 11-13 […]

In the land of third-party cookie deprecation, marketers have been handed a reprieve.

We spoke with Rumble Boxing CMO Rachelle Dejean about the brand’s growth strategy, marketing a boutique fitness brand, her diversity strategy, and more.

  Thursday July 28, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Burberry made a big move into esports, inking a deal with Gen.G to launch a four-part educational content series to champion women and the importance of inclusivity within gaming as part of Gen.G’s “NetWORK: Inspire” program. The partnership […]

Five ways a martech platform investment can facilitate your brand’s digital transformation.

How the brand’s flexible footprint charmed consumers across the country while capturing valuable shopper marketing data.

  Thursday July 21, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Psyonix and Nike gassed up a team-up, and will bring the new Nike Air Zoom Mercurial football boot into Rocket League. With the partnership, a Nike Air Zoom Mercurial Invitational tournament will now run on July 22, hosted […]

We spoke with American Express about the DOOH campaign’s interactivity, the brand’s overall Shop Small business strategy, and more.

  Thursday July 14, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. As EVO prepares to make its live return to Las Vegas, event organizers announced the addition of Capcom’s Street Fighter 6 to the festivities from Aug. 5-7 in Las Vegas at the Mandalay Bay Resort & Casino. In […]

Consumer behaviors that changed during the pandemic are here to stay, fueled by a desire for convenience. Amid all this change, marketers are doubling down on efforts to make smart, data-driven decisions. Learn strategies to apply and thrive through 2022 and beyond in an era where privacy regulations and consumer concerns are at the forefront.