Search Results For: data
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Feeding the Inner Child
It seems that every agency pats itself on the back for promoting an environment in which creativity can flourish, as though simply saying it will seduce
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Acquisition
Sweepstakes, Keepstakes, Or Sleepstakes?
Much of promotion is waste. Take couponing. More than 90 percent of all coupons are delivered by FSIs, which achieve a reported 1.4% redemption rate.
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Acquisition
United’s Taste Test
United Airlines has proven that the way to a passenger’s wallet is through his stomach.The Chicago-based airline found that it could earn another $2.4
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Direct Marketing | Print
Baby, Won’t You Drive My Car?
EVERYONE KNOWS young people respond to peer pressure. General Motors has been applying that maxim to make college kids aware of their vehicles since 1991.The
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Direct Marketing | Print
Fulfilling Work
IN PHYSICAL circles, the out-of-control assembly line is a staple. Lucille Ball’s conveyer-belt misadventures represent its high point, and shows ranging
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Direct Marketing | Print
Teaching Old Names New Tricks
FOR CATALOGERS, RFM (recency, frequency and monetary) analysis is still a powerful list prospecting and continuation mailing tool. But catalogers are
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Direct Marketing | Print
One Big Happy Web
THE INTERNET brings far-flung people together, and in our postindustrial, postmodern, peripatetic information age (some nice big words, huh?) that can
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Federal E-Commerce Spending to Hit $9.2 Billion by 2003
The federal government market for electronic supplies procurement will rise to $9.2 billion between now and 2003 at a compound annual rate of 34%, according
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Direct Marketing | Print
In Web We Trust
MOST COMPANIES recognize the Internet is here to stay, and that they’ve got to figure out this new thing called e-commerce. While many firms get it, the
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Direct Marketing | Print
People
Ritta & Associates, Englewood, NJ, hired Brian DeAngelo as an account executive and Joseph Hom as art director. Meredith Aman was promoted to account