Smaller budgets and an increased focus on the back office are among the top martech trends for 2018.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership January 9, 2018 4 Predictions for Martech in 2018 Smaller budgets and an increased focus on the back office are among the top martech trends for 2018. More… SPONSORED BY: The 2018 Ex Awards For more than a decade, the Ex Awards has…

From AI to hyper-personalization to voice-optimized content, 2018 will be the year that marketing strategies and tactics elevate to new levels.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership January 5, 2018 View From the Top New Special Report: 20 CMOs sound off on the challenges and opportunities B2C & B2B marketers face in 2018. The 2018 Chief Marketer Roundtable gathered more than 60 comments from leading CMOs to find out what…

These five key data analytics positions guide clients through significant and complex business decisions with each team member playing an essential role.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 4, 2018 View From the Top What are the biggest challenges—and opportunities—facing marketers in 2018? Chief Marketer shares the thoughts of 20 leading B2B and B2C CMOs in this special report. More… SPONSORED BY: The 2018 Ex Awards For more than a decade, the…

Google, Amazon and Facebook have changed buyer expectations across the globe—not just in the B2C world, but in the B2B world as well.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 2, 2017 4 Pitfalls When Capitalizing on Nostalgia Marketing Feeling nostalgic? From product reintroductions to marketing campaigns, marketers are vying for our affection of happy memories with nostalgia marketing. More…   SPONSORED BY: The 2018 Ex Awards For more than a decade, the…

Miss any of Chief Marketer’s top B2B and martech stories of 2017? Here’s your chance to catch up.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership December 21, 2017 The 2017 B2B and Martech Top 10 Happy Holidays! Miss any of Chief Marketer’s top B2B and martech stories of 2017? Here’s your chance to catch up. More… SPONSORED BY: Accelerate Your Pipeline Success with these Serious Tech Buyers Contact John…