Search Results for: data
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Cynopsis: Esports
08/03/23: Project L, Riot Games’ upcoming fighting game, will be playable at Evo
Thursday August 3, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Project L, Riot Games’ upcoming fighting game, will be playable at Evo, the largest fighting game tournament in the world, the companies announced. The project codenamed Project L has been years in the making for Riot […]
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Marketers on Fire
Marketers on Fire: Walgreens CMO Linh Peters
We spoke with Walgreens CMO Linh Peters about the brand’s largest promotional event, recent pivot to healthcare messaging, launching loyalty programs and more.
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Cynopsis: Esports
07/27/23: The Overwatch League’s future might be in jeopardy
Thursday July 27, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The Overwatch League’s future might be in jeopardy following Activision-Blizzard reportedly significantly reducing its esports staff. The Verge first reported the layoffs along with the news that Overwatch League franchises will vote at the end of […]
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Cynopsis: Esports
07/20/23: https://www.cynopsis.com/wp-content/uploads/2023/07/valorant-0720.jpg
Thursday July 20, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Riot Games first-person shooter VALORANT released in China on July 12 after lengthy hangups in the country’s approval process for the title. First released in June 2020, VALORANT quickly became a globally recognized esport thanks to […]
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Technology
Brands on Fire: Shipt CMO Talks Roblox Back-to-School Campaign, Retail Tech and Issa Rae
We spoke with Shipt CMO Alia Kemet about the back-to-school campaign, marketing challenges unique to the retail tech space, its new creative venture with actress Issa Rae, and much more.
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Data & Analytics
Key Considerations For Data Privacy Compliance Amid New U.S. Laws
Marketers should be mindful of a few key requirements relating to collecting and processing customer data.
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Acquisition
Launching a Retail Media Network: Five Key Steps to Consider
Here are five key steps to consider before taking the plunge.
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Cynopsis: Esports
07/13/23: Microsoft has won its initial battle with the U.S. Federal Trade Commission
Thursday July 13, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Microsoft has won its initial battle with the U.S. Federal Trade Commission over the tech giant’s $68.7 billion acquisition of game publisher Activision-Blizzard. Judge Jacqueline Scott Corley on Tuesday denied the FTC’s request for a preliminary […]
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Cynsiders
What to Watch This Summer
Summer Streaming Season is here. Despite Hollywood’s expected slowdown in the coming months as the WGA strike continues, the season has been bursting at the seams with incredible new shows, series and movies to catch this summer. After combing through listings, early screenings and pouring over trailers, Yahoo Entertainment’s Ethan Alter, David Artavia and Kevin […]
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Cynopsis: Esports
06/29/23: The U.S. Federal Trade Commission’s battle with Microsoft continued this week
Thursday June 29, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The U.S. Federal Trade Commission’s battle with Microsoft continued this week, with both parties sparring over the legality of Microsoft’s $68.7 billion acquisition of Activision-Blizzard. The proceedings have sparked a number of revelations, such as Sony’s […]