Search Results For: data
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Down on the Pharm
Drug store chains stretch beyond Rx to take on mass merchandisers.Drug store chains are following a new marketing prescription that includes more spending,
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Direct Marketing | Print
SECTOR REPORT: Getting on Board
Airlines and hotels embrace CRM in an effort to retain business travelersTIRED OF BEING SHOVED AROUND at airports and suffering indifferent hotel service?
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Direct Marketing | Print
Grass Roots Marketing
Lawn Doctor to debut 2001 mail campaign Lawn Doctor Inc.’s latest direct mail prospecting effort features a new focus – brand development and differentiation.
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Direct Marketing | Print
THE MAKEOVER MAVEN: Paving the Road to Vagueness
Cruel World, an online career service, succumbs to the siren song of cleverness with a misguided attempt to attract prospectsTHOSE RUMBLING SOUNDS you
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Direct Marketing | Print
Stemming the Flow
CRM helps Santa Rosa, CA, keep track of citizens affected by its pipeline projectThe city of Santa Rosa, CA, manages one of the country’s largest agricultural
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Direct Marketing | Print
Newsline
Hard Times at Hanover Hanover Direct Inc., Weehawken, NJ, has eliminated 285 positions – over 10% of its work force – and will discontinue three catalogs
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Direct Marketing | Print
UPDATING THE NEW DM: Working With Tricky Segments
IN A RECENT COLUMN, I suggested that modelers could improve their results by splitting data sets according to some critically important variable such
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Direct Marketing | Print
CUSTOMER RELATIONSHIP MANAGEMENT: High-Steaks Loyalty
Palm serves up a well-done retention program A WELL-MANAGED restaurant might treat a good customer to a meal every now and then. But Palm Management Corp.,
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Direct Marketing | Print
Farming Out Phones
Corral West opts to outsource its teleservices rather than upgrade One of Corral West Ranchwear Inc.’s first moves after buying its way into the catalog
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Direct Marketing | Print
Starting Line Courting Order
PUTTING CUSTOMER SERVICE and government in the same sentence, says Michael Rary, is generally regarded as oxymoronic. “Like jumbo shrimp,” laughs the