Search Results for: data

Let’s say you want to predict the probability of your customers’ response to one or more promotions – an upcoming direct mail or telemarketing effort,

Lily Tomlin’s “Ernestine the Operator” once rhapsodized about the phone company’s technology outstripping technicians’ know-how. “Watch this,” she snorted,

Increased prospecting for franchises and tests for new services offered by company-owned stores are among the teleservices expansions being gradually

The number of sweepstakes promotions being offered by marketers has grown at least 15 percent over the last eight to 12 months, according to a promo poll

“A Heineken and an Amstel, thanks.” The couple by the bar won’t be found slugging $1.99 six-packs on the couch at home; they’re too busy working and working

Grey Direct has purchased database marketing company MarketData Solutions for an undisclosed sum.The New York direct response agency will combine its

An agreement between Acxiom Corp., Little Rock, AR, and PerformanceData, a division of Trans Union LLC, to link databases will save time the development

infoUSA, Omaha, NE, completed buying Donnelley Marketing, a division of First Data Corp., for $200 million in cash. First Data’s president and chief operating

The personal privacy protection provisions in a bill to overhaul the financial services industry were severely criticized before a Congressional subcommittee

The Federal Trade Commission is set to determine what financial impact the rules it’s proposing to implement the Children’s Online Privacy Protection