Search Results for: data

Call Center Sales Metrics 101: What are your reports really telling you?When it comes to using the telephone as a sales and marketing tool, a couple of

THE DEBATE OVER attitudinal research vs. product use history won’t likely be settled soon, but now at least it has a moderator. Segway, a new joint venture

Undeliverable rates of 50% to 60% are bad under any circumstances, but when a direct mail package costs upward of $15 they can drain a marketer’s budget.Such

YEAH, YEAH, sure, sure. Jan. 1, 2000 has come and gone, and Y2K turned out to be the most over-hyped dud since the “Seinfeld” finale. Our computers still

Add teleservices training to the list of things being revolutionized by the Internet.Largely because it’s cheaper than CD-ROM training programs, seminars

There are now so many e-mail co-op databases that the players themselves can’t keep track.II TOOK 100 years from the advent of direct marketing for cooperative

There’s two things you can do when no one wants to hear what you have to say: shut up or change the subject.Wykle Research went for the second option

The polls are closed and the results are in: Telemarketing automation is winning by a landslide for the Republican Party of Minnesota.The predictive dialing

Welcome to 2000, where yesterday’s buzzwords are today’s corporate tactics. Or are they?Take the idea of marketing strategies involving customization.

DATA COMPILERS suffered a major defeat in January when the U.S. Supreme Court unanimously upheld the Driver’s Privacy Protection Act of 1994 (DPPA). In