Search Results for: data

Barring a convincing case from the direct response industry, marketers stand to lose significant data sources under the strictest interpretations of the

I’m not a fan of Toys `R’ Us.I think its chairman or president or Grand Kahuna or whatever his title is, is overpaid. I think its icon, that giraffe,

Although Internet advertising services firm DoubleClick Inc. said last month that it would scrap a plan to merge potentially sensitive consumer data with

Home repair services broker JoeFixit.com combines the phone and the Web to improve customer serviceHave a leaky roof or a broken water pipe? Never fear,

As women move onto the Internet in big numbers – by 2003, 49% will use the Internet compared with 21% in 1998 – marketers are finding that their Web behavior

The Census Bureau visits Main Street and Sesame Street to get more forms back.You may have passed a federal bean-counter on the highway this morning.The

The premise behind CRM is simple: It’s more profitable and efficient to increase sales to established customers than it is to cold-call on strangers.Unfortunately,

InfoUSA has rolled out ListBazaar.com, offering direct marketers self-service online access to its consumer and business databases.Roughly 12 million

1-800-Flowers.com, which takes pride in its technological savvy, came to a sad conclusion last summer – its system for accessing customer buying and service

We’ve been approached lately by many clients who’d like to know whether their marketing databases can be integrated with the Web.Integration, however,