Search Results for: data

  • The Profiler

    Chicago-based nCognito Interactive Systems has announced a new Demographic Profiling System for anonymously collecting and tracking of consumer habits

  • Freedom of CHOICE

    Flexibility makes gift certificates an increasingly popular choice for premium incentive programs.Tampa, FL-based athletic-gear chain Champs Sports this

  • Asian Persuasion

    While millions of U.S residents were sweating out the Jan. 1 arrival of the year 2000 a few months ago, a certain portion of the country was happily anticipating

  • Just Rewards

    Dallas-based e-rewards has launched a “by invitation only” e-mail rewards program for consumers. e-Rwards members choose what topics they’re interested

  • Talking Back to the TV

    Couch potatoes can now become active consumers without ever putting down the remote. Enhanced TV – advertising with promotional offers that consumers

  • POLK SHEDS CONSUMERS

    Detroit-based R.L. Polk & Co. sold its Consumer Information Solutions direct-marketing division to Equifax, Atlanta, for $260 million. The purchase gives

  • Brave New Word

    Don’t look “impiric” up in your Funk & Wagnall’s, because it’s not there.Chicago-based Wunderman Cato Johnson and parent Young & Rubicam, New York City,

  • Straight from the Source

    Web-based promotional product suppliers are learning what it takes to service customers online and off.You can lead a horse to water, but you can’t make

  • Receipt Rebates

    E-Save Network, Harrison, NY, has launched a Web-based multiple rebate system as an alternative to Internet coupons. Consumers enroll as members on the

  • Getting to Know Them: Four methods marketers can use to evaluate their customers

    Do you know who your customers are? Really? Do you know who your best customers are? What makes them the best? Who are your new customers? What do you