Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership June 29, 2018 Visa Starts a Conversation with Millennial Women About Money Visa launched a new campaign this week that it hopes will get Millennial women talking more about their attitudes and behaviors around money. More… SPONSORED BY: 2018 Experience Design &…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership June 27, 2018 Increasing B2B Social Screen Time With Video Video is an essential way to engage B2B buyers—learn how brands like Avnet, AthenaHealth and Randstad are using it to connect in social channels. More… SPONSORED BY: Discover the Future of B2B Marketing Get…
More than 100 marketers gathered in Manhattan on June 19 for the morning workshop “Marketing to Women in the #MeToo Era." Here's a wrap up of on the speakers, the discussion and the ideas shared.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership June 26, 2018 The Rise of CGI Social Media Influencers What you see is what you get isn’t always the case with social media influencers—read about the rise of CGI avatars Lil Miquela and Shondu. More… SPONSORED BY: Find New Opportunities & Improve…
Influencing B2B decision makers in fields like bio tech, healthcare or high tech is tricky, because it takes much more than a logical argument to sway them.
AI and the impact it will have on marketing was a big topic of discussion at the Cannes Lions this week. Here's a quick recap.
When you think KPIs, think key predictive indicators as well as key performance indicators. Here's why.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership June 22, 2018 Jack Morton Takes Top Honors at 2018 PRO Awards Gala Brands, agencies and their campaigns were honored Tuesday at the 'Marketing To Women In The #MeToo Era' event and PRO Awards Luncheon. Check out all of the winning campaigns! More……
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership June 21, 2018 Equipment Depot Rebrands to Become More Human A major rebranding helped Equipment Depot create a human connection in an B2B industry not known for being warm and fuzzy. More… SPONSORED BY: Influential & Engaged: The Perfect Prospect | Forbes Contact: Danielle…
The power of customer engagement, experiences and authenticity were key themes at the recent ANA Masters of B2B conference in Chicago. Here’s a recap of some of the highlights. Stanley Black & Decker Gets the Feels Passion is key to Stanley Black & Decker’s marketing strategy, said CMO Mike Simpson. “People will forget what you…