Search Results for: data

  Thursday March 16, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Silicon Valley Bank’s collapse impacted several major game developers, though esports organizations remained largely unscathed by the second-largest bank failure in U.S. history. The financial and venture capital news of the week – SVB folding in […]

We spoke with Kirkham about recent campaigns for Gatorade and 7UP, the challenges facing global marketers today and restaging an iconic brand.

  Thursday March 9, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Counter-Strike: Global Offensive is getting a sequel more than 10 years after release of the current version of the game, according to a report from esports reporter Richard Lewis. CS:GO launched in 2012 after multiple iterations […]

  Thursday March 2, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Kroenke Sports and Entertainment-backed esports organization The Guard has laid off the majority of its staff, with only a skeleton crew remaining to support its competitive programs. The Guard was founded in 2021 as KSE, a […]

We chatted with Cook about engaging younger consumers, the gaming space, connecting through music in the metaverse and supporting local communities.

  Thursday February 23, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Microsoft has signed a 10-year deal to bring Xbox titles to Nintendo consoles, a move that could have repercussions for Microsoft’s ongoing bid to acquire Activision-Blizzard and bring games like Call of Duty to the Nintendo […]

A SeeHer Series By Tristen Norman, Director, Creative Insights, Getty Images When conversations began about a collaboration between Getty Images and SeeHer, it was the fall of 2019. We were weeks away from the first reported case of COVID, and what would become a very challenging time for people around the globe, but particularly for […]

How companies leverage customer pathway data to improve customer experiences and increase loyalty

How a solid customer data hygiene strategy can help yield higher marketing ROI.

How businesses can approach and communicate their DEI commitments.