Search Results for: data

We chatted with Cook about engaging younger consumers, the gaming space, connecting through music in the metaverse and supporting local communities.

  Thursday February 23, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Microsoft has signed a 10-year deal to bring Xbox titles to Nintendo consoles, a move that could have repercussions for Microsoft’s ongoing bid to acquire Activision-Blizzard and bring games like Call of Duty to the Nintendo […]

A SeeHer Series By Tristen Norman, Director, Creative Insights, Getty Images When conversations began about a collaboration between Getty Images and SeeHer, it was the fall of 2019. We were weeks away from the first reported case of COVID, and what would become a very challenging time for people around the globe, but particularly for […]

How companies leverage customer pathway data to improve customer experiences and increase loyalty

How a solid customer data hygiene strategy can help yield higher marketing ROI.

How businesses can approach and communicate their DEI commitments.

Marketing leaders dish on what it takes to land that coveted C-suite role, and how to turn those aspirations into reality.

  Thursday February 16, 2023 Good morning! It’s Thursday and this is your early morning Esports brief. The English Premier League and Electronic Arts are nearing a $600 million deal that will see EA retain its status as the lead gaming partner for the Premier League, according to a report from Sky Sports. EA would […]

Four examples of how digital marketing companies are incorporating AI.

Our conversation with ALA CMO Julia Fitzgerald on measuring ROI, lessons learned from the private sector, marketing trends she’s keeping her eye on, and more.