Cat climbers, commencement addresses, soap opera appearances and gigantic pool floats? What is KFC up to?

Grocers continue to roll mobile apps to earn loyalty while providing shoppers with myriad ways to streamline the shopping experience.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 24, 2018 KFC Goes for the Unexpected in Consumer Connections Cat climbers, commencement addresses, soap opera appearances and gigantic pool floats? What is KFC up to? More…     Creating Consumer Insight: The Smart Researcher’s Guide Modern marketers have an endless stream of…

Digital marketers know engaging with influencers yields quick results in creating brand awareness. Here's 6 reasons to make it part of your plan.

Voice technology is changing all aspects of marketing. How could smart email improve a brand’s image and boost customer engagement?

The study looks at how today’s customer-obsessed organizations must evolve their customer data and engagement strategies.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership July 19, 2018 Extortion, Eviction—Another Wrecking Ball of a Week for Papa John's Founder John Schnatter is in the midst of a raging PR crisis as partners head for the hills and the company's stock takes a hit. More…   SPONSORED BY: 2018…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 19, 2018 6 Reasons Influencers Should be Part of Your Social Strategy Digital marketers know engaging with influencers yields quick results in creating brand awareness. Here's 6 reasons to make it part of your plan. More… SPONSORED BY: Your Direct Marketing Solution |…

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership July 17, 2018 The Future of Email in a Voice Technology World Voice technology is changing all aspects of marketing. How could smart email improve a brand’s image and boost customer engagement? More… SPONSORED BY: A Free Online Conference: 5 Keys To Successful…

Only 23 percent of customers say they have a ‘relationship’ with a brand, that leaves the other 77 percent that can be converted to brand advocates.