Search Results for: data
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Cynopsis: Esports
09/27/23: Counter-Strike 2 has officially launched
Thursday September 28, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Counter-Strike 2 has officially launched, and around 24 hours after its debut, fans and the esports community have a better idea of how the sequel to one of the most popular competitive titles ever will shake […]
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Technology
Three Ways Marketing and PR Pros Can Collaborate on AI-Driven Communication
How marketing and PR can work together on integrated, AI-driven strategies.
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Cynopsis: Esports
09/21/23: Amid dozens of high-caliber releases this year, Cyberpunk 2077 might be the most interesting case study yet
Thursday September 21, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Amid dozens of high-caliber releases this year, Cyberpunk 2077 might be the most interesting case study yet. Yes, CD Projekt RED’s futuristic role-playing title was widely panned following its buggy, nigh-unplayable debut in late 2020. At […]
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Email
Email Marketing Tips to Increase Open Rates, Clicks and Conversions
Best practices for email marketers on how to increase email open rates, avoid cliched content, write compelling subject lines and sidestep common pitfalls.
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Cynopsis: Esports
09/14/23: FaZe Clan’s Board of Directors has terminated CEO Lee Trink
Thursday September 14, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. FaZe Clan’s Board of Directors has terminated CEO Lee Trink as the organization continues to struggle on the public market. Trink, who was brought in as an advisor for FaZe in 2016 prior to his appointment […]
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A Conversation With OneTrust’s Arshdeep Sood on Creating Personalized Consent-Driven Experiences
Best practices for consent and preference management in a privacy-forward world
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Acquisition
Marketers on Fire: UScellular CMO and SVP Eric Jagher
We spoke with Jagher about the brand’s multi-phased “Let’s Find Us” campaign that examines cell phone overuse.
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Cynopsis: Esports
09/07/23: The International Olympic Committee has created an official competitive gaming offshoot
Thursday September 7, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The International Olympic Committee has created an official competitive gaming offshoot, the IOC Esports Commission, the sports governing body announced. David Lappartient, who joined the IOC in 2022 and was chairman of the IOC Esports and […]
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Cynsiders
Big TV: Pay Attention
The speed of change in the media industry is exciting – and in some cases “more than a little scary,” says Ed McElvain, Mediahub’s EVP, Director of P3 (digital platforms and data-driven media buying). McElvain, who will be speaking at the Cynopsis Big TV Conference on a panel about attention measurement, offers a preview of that conversation. What are brands’ […]
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Cynsiders
Big TV: The New Fan Engagement
Technology is being used in exciting, sometimes unexpected new ways to engage audiences and consumers.Falon Fatemi, who as CEO of Fireside is at the forefront of monetizing fan experiences, will be among those sharing fresh insights at the Cynopsis Big TV Conference. Here’s a preview. You’ll be addressing the topic of new ways to engage consumers. What is the […]