Search Results for: data
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Decoder
What Is the IAB’s Podcasting Buyer-Seller Checklist?
The idea to create the checklist first came up in an IAB Audio Committee meeting during which Brittany Clevenger, Senior Director of Audio Partnerships at top podcast advertiser BetterHelp, made a simple but powerful point about the need for information sharing within the podcast industry that became the checklist’s guiding principle.
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Demand Gen
Multicultural Marketing: Technology Tools for Marketers to Reach Diverse Audiences
Four ways marketers can adjust their targeting practices to reach underserved demographics more effectively.
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Cynopsis: Esports
Cynopsis Esports 11/16/23: Pokimane launches snack line; Amazon Games makes cuts; new GTA announced
Thursday November 16, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. A PC Gamer gaffe reminded the games industry just how much work we have left to do in order to make sure we’re properly recognizing the contributions of women and underrepresented persons in games. To celebrate […]
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THE SIX DIMENSIONS OF DATA QUALITY
Best practices for marketing departments to ensure your data is clean, accurate and actionable
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5 Ways to Create Better Customer Experiences with Data Collaboration
Data collaboration eBook
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Digital
OPINION: Better Marketing Metrics CMOs Can Give CFOs
The case for CMOs adopting a different set of metrics that provides a more accurate estimate of ROI through accounting for incremental sales.
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Cynopsis: Esports
Cynopsis Esports 11/09/23: Zelda movie revealed; more changes at 100 Thieves; Embracer COO resigns
Thursday November 9, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The Legend of Zelda franchise is the latest game series to take up the big-screen trend. Nintendo and Sony are collaborating on a live-action movie for The Legend of Zelda, the companies announced, with legendary Nintendo […]
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Cynsiders
TV Advertising’s Data Revolution Is Here. Are You Ready?
By Joshua Pisano, SVP of Business Development & Product Strategy @ MRI-Simmons Every aspect of TV advertising has changed substantially in recent years, including planning, targeting, creative formats, measurement and even how buyers and sellers transact. Combined with technology advancements and shifting consumer preferences, one thing is clear. We are in the midst of TV […]