1 Acquisition How to Make an Impactful B2B Product Video Product videos are a powerful way to communicate in today's cluttered digital landscape. Here are the basics, including strategy, elements, tips and more. READ FULL STORY 2 Digital Brands on Fire: GoGo Squeez CMO on Marketing to a Young Adult Demographic The marketing vision behind…
Sponsored by: GoGo Squeez, a blended fruit product consumed from a pouch, is known to most as a toddler's snack. But Mark Anthony Edmonson, Chief Marketing Officer at parent company Materne North America, saw an opportunity to age up the product with a new video campaign, design, product line and brand promise targeting teens and…
GenAI can fuel creative, but it's also a valuable resource for businesses to generate data-driven insights and enhance customer engagement.
Even marketers who have been dabbling in video for years will be wise to learn the current best practices for video production. Here are the basics.
Sponsored by: We invest more here or less here… and we can see how those different channels operate independently, but also as a collective body of work. It operates at the customer or household level rather than just at the media attribution or channel level. That gives us a great body of data to test,…
Strategies to drive sales and marketing alignment in your organization.
ADT's CMO delves into customer experience, demand planning, consumer insights, digital attribution and DEI strategy.
1 Agencies How to Scale an In-House Agency for Maximum Impact Tips that can help overcome the hurdles in-house agencies face during growth and provide insights on managing increased projects and resources efficiently. READ FULL STORY 2 Acquisition 4 Steps to Optimize Personalized Journeys for Gen Z B2B Buyers The B2B sales funnel must not…
Tips to help overcome the hurdles in-house agencies face during growth and provide insights on managing increased projects and resources efficiently.
CM Weekly June 30, 2024 Though celebrating 150 years in operation in 2024, security company ADT continues to evolve and innovate within its category. It’s in the midst of a marketing transformation encompassing technological innovation, new media allocation, customer communications and—most importantly—its go-to-market strategy. Here’s our conversation with DeLu Jackson, Executive Vice President and Chief…