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For marketing automation to be effective, marketers must deliver more personalized experiences at scale, driven by efficiency and data.

As brick-n-mortar retailers fight e-commerce sprawl, personalized in-store customer experiences are putting shoppers in the mood to buy. Here are eight tips:

Here are five tips to turn more of your customers into brand advocates this holiday marketing season.

Influencer marketing will become a core component of many marketing strategies this holiday season, much more goes into crafting an effective program than simply incorporating influencers.

The mobile engagement loop includes 4 stages where brands encourage customers to opt in, build trust by personalizing content and create loyal advocates.

Mobile engagement done right can reinforce and extend customer loyalty far beyond what any technology has done before.

Avocados From Mexico’s brand market development director Stephanie Bazan shares how the back-to-school campaign helped build sales for breakfast.

Try these four musts to improve ROI with influencer marketing.

The PetSmart Treat Your Pup Sweepstakes uses the hashtag #TreatYourPup for a chance to win PetsHotel services including dog day camp and grooming services.

General Motors consolidated its data silos and streamlined marketing with Salesforce Marketing Cloud.