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Whether your brand sells to consumers or to other businesses, chances are you’re looking for leads in lots of new places.

Red Rose Tea is stirring brand fans’ memories of shared times with friends in an ecard Valentine campaign.

Trying to get consumers to change their habits for the better is an annual first-quarter ritual

Responsys reports the volume of promotional emails for the week prior to Valentine

According to the National Retail Federation (NRF), the average U.S. consumer will spent more than $126 on Valentine’s Day this year, the highest mark in the “Valentine’s Day Consumer Intentions and Actions” survey’s 10-year history.

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Shoppers who visit the web sites for consumer packaged goods brands before setting foot in a store spend up to 37% more on those brands in store than those who did not come to the web sites, according to new research from Accenture, comScore and dunnhumby USA

What are the odds that your communication will appear in someone’s social news feed at the exact time that they are logged in to see it?

For marketers, the winning goal will come from consumer spending related to the game, also expected to reach an all-time high

The successes and failures of various tactics used by online marketers during the holiday 2011 season offer insight into practices for 2012. A survey by Shop.org chronicles these, as well as marketers' anticipated investments, both in reaction to the holiday results and otherwise.