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SMALL AIRLINES FLY in a turbulent market. With competitors buzzing at their tails, independents must garner customer loyalty and assert their brand without

Spiegel is my co-pilotRetailers can piggyback on United Airlines’ Mileage Plus through a loyaltyprogram called Mileage Plus Shopping. It’s the first Momentum

The Federal Trade Commission and the Coupon Information Center yesterday announced the results of a Coupon Internet “Surf Day.” Fifty-one Internet advertisements

You’re a manufacturer tying in your promo with the biggest sports event of the year, the Super Bowl. You plan, you promote, and what happens as a result?The

Fresh off the shelf MarketSource Field Services, Cranbury, NJ, is upgrading its field sales reporting system to let packaged goods marketers store data

Haverford, PA-based RealTime Media has paired with CouponSurfer.com, a leading provider of Internet coupons, to offer a bundled package of promotions

Toronto-based The Wolf Group in April acquired The Grand Group, a Chicago-based promo agency with clients including Old Navy, Jim Beam Brands, Kraft Foods,

Dr Pepper/Seven Up Inc., the Plano, Texas-based operating division of Cadbury Schweppes, last month launched a $3.3 million promotion with mobile phone

FOR ALEX WATERS, THE WEEKEND SHE spent with her mom in Indianapolis was “the best vacation of my entire life. Most people would say a Hawaiian vacation

KANG & LEE and Admerasia have two things in common. Both specialize in Asian-American marketing and both extended their services to firms targeting recent