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Unlike sweepstakes, which require no purchase to enter (to legally distinguish them from lotteries), games can require a purchase. That, of course, means

Imagine a co-op for Ally McBeal.The lovelorn and lovable Ally is one of television’s most popular young urban professionals. She also could be a prototype

Want to save $2.4 million mailing 300 million pieces?Rose Flanagan maintains that’s exactly what you can do thanks to the latest postal rate case.As a

Nearly half of online shoppers are online-newspaper readers, according to a Newspaper Association of America study of online usage.The survey found that

Kraft Foods named its first-ever chief marketing officer in May, tappinglong-time staffer Paula Sneed to take the job. Sneed has been seniorvp-marketing

Kiosk marketing is on the rise as more companies find broader applicationsfor electronic pitchmen. Hasbro, Inc., Pawtucket, RI, recently contractedwith

When a major retail chain invited Procter & Gamble’s Jim Bechtold to visitits top execs, there were about 10 men in the room – and one woman. Theywanted

Chancellor Media Corp., Dallas, will vote July 13 to approve a $4.1 billionmerger with Austin, TX-based Capstar Broadcasting Corp. that would form thelargest

I’ve never seen a bumper sticker that said ‘I’d rather be groceryshopping,'” says Phil Hawkes, former executive vp of Phoenix-based ABCOFoods.Food retailers

IF THE ENVELOPE says “Free,” any consumer is guaranteed to open it, right?Actually, only about 60% of those who received a Val-Pak envelope boasting “A