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Consumers who’ve tried to avoid telemarketers by ditching their home phones and going mobile will soon have to contend with a new ringing in their ears

The big data swap is on as marketers sling bullet passes to their top targets – and people who act just like them.Welcome back, sports fans. Even non-football

Kenneth C. Weaver has been tapped by Postmaster General William J. Henderson as the next chief of the U.S. Postal Inspection Service. He succeeds Kenneth

Cottage Shop Mail Order Buyers This file identifies 67,000 last-12-month buyers. This catalog features French hand-painted Limoges porcelain and other

News America Marketing, New York City, extended its electronic capabilities by agreeing to acquire a 30-percent interest in planet U and a 22-percent

Bart’s back. The mischievous cynic from The Simpsons returns for a second-straight year of hawking Butterfinger through a deal between Glendale, CA-based

The sampling event is an age-old marketing strategy. But more and more these days, the emphasis is on the event.More than 84 percent of brands currently

With private-label promotion poised to take off, national brands find themselves in need of a new defense plan.Retailer consolidation has given grocers

Pepsi has tapped its marketing alliance with Simon Property Group for an estimated $3 million, 29-mall tour tagged “The Joy of Cola.” To spur trial while

According to my tour book, I’d already made a big mistake. I was minutes away from landing in Tel-Aviv with no shekels in my pocket. Since it was the