Search Results for: coupons

  • DREAM WEAVERS – Sega’s strategy in launching Dreamcast was simple

    It may not have been pretty, but Daniel Aquilar’s dive into a vat of mashed potatos paid off handsomely.The 21-year-old traveled to Mann’s Chinese Theater

  • The last straw

    Remember Coke’s Magic Can fiasco in the late ’80s, when consumers accidentally drank the special weighted liquid in winning cans? PopStraw Co. has got

  • Agencies

    On the Go

    Consumers who’ve tried to avoid telemarketers by ditching their home phones and going mobile will soon have to contend with a new ringing in their ears

  • Screen Passes

    The big data swap is on as marketers sling bullet passes to their top targets – and people who act just like them.Welcome back, sports fans. Even non-football

  • Short Cuts

    Kenneth C. Weaver has been tapped by Postmaster General William J. Henderson as the next chief of the U.S. Postal Inspection Service. He succeeds Kenneth

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  • DIRECT Listline

    Cottage Shop Mail Order Buyers This file identifies 67,000 last-12-month buyers. This catalog features French hand-painted Limoges porcelain and other

  • NEWS WORTHY

    News America Marketing, New York City, extended its electronic capabilities by agreeing to acquire a 30-percent interest in planet U and a 22-percent

  • Back Biting

    Bart’s back. The mischievous cynic from The Simpsons returns for a second-straight year of hawking Butterfinger through a deal between Glendale, CA-based

  • Sophisticated Sampling

    The sampling event is an age-old marketing strategy. But more and more these days, the emphasis is on the event.More than 84 percent of brands currently

  • Counter Attack

    With private-label promotion poised to take off, national brands find themselves in need of a new defense plan.Retailer consolidation has given grocers