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According to research from The NPD Group, Inc., nearly a third of consumers plan to increase their overall back-to-school spending. Meanwhile, the Internet is expected to be a back-to-school destination for 16 percent of consumers. The survey of 2,500 U.S. adults ages 18 and older found that 31 percent of respondents plan to spend more […]

One of the questions that I get asked quite frequently is, “What’s the difference between lead gen and affiliate marketing?” It was literally just yesterday that it happened twice, the first from someone building a rich media ad business who said, “You do lead gen. Is that like affiliate marketing?” The second person asked something […]

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Spirit of health, Sew Beautiful and Feed Our Vets.

2012 PRO Award Finalist: A Squared Group for Gap and the “Pico De Gap” experiential promotion.

2012 PRO Award Finalist: AMP Agency for Samsonite and the “Samsonite Tough Tour” experiential promotion.

2012 PRO Award Finalist: DraftFCB Chicago for Kikkoman Sales USA, Inc. and the “Kikkoman

2012 PRO Award Finalist: The Marketing Store for Coca-Cola and the “My Coke Rewards Million Point Giveaway” incentive promotion.

2012 PRO Award Finalist: Acosta Marketing Group for Wounded Warrior Project and the “Believe in Heroes Campaign” Best Cause-based Promotion.

It’s hard to get adults to consume more milk. But Draftfcb and MilkPEP came back in 2011 with round 2 of promotions built around a home version of the milk conveyance grown-ups love: the caffe latte.

For the 2011 back-to-school period, TRIS3CT was challenged with reinvigorating the uni-ball brand for Newell Rubbermaid Office Products.